By Integrated Marketing Platform | September 09, 2021 | Uncategorized,
MARKETING STRATEGY
Three Ways To Reinvent Marketing As An Individualized Human Experience
The marketing landscape has transformed throughout the years — from traditional newspapers and television to digital-first media strategies like email, video, social media and connected TV (CTV). Full Story: Forbes
Four Powers Of Value-Based Marketing
One of the great strategic advantages of value-based selling is that it demands focus enterprise-wide. Full Story: Forbes
So, What Is Conversational Marketing? Your Right-Hand Guide
Instead of waiting on a seemingly endless hold for customer service, many customers are currently opting to use online customer service chats. Full Story: Business 2 Community
How to make a future proof marketing strategy through influencer loyalty
With influencer marketing exploding in recent years, it’s now tough for brands to, a) to differentiate their own influencer marketing and b) to keep things cost effective. Full Story: Real Business
How To Leverage IoT for B2B Marketing and CX in 2021
The world of marketing is a constantly shifting landscape and B2B businesses have their own unique marketing challenges. Full Story: Small Business Trends
It’s Time to Diversify Your Marketing
Good marketing always starts with a strategy. Full Story: Wealth Management
6 Reasons Why Chatbots Are the Future of Marketing
The business world has changed in several ways in recent years. Marketing is one of the aspects that has changed a lot. Full Story: Business 2 Community
The Top 5 Most Common Content Marketing Misconceptions You Need To Know
When it comes to creating a successful marketing strategy, there are a lot of content marketing misconceptions surrounding best practices and how to get the most out of your efforts. Full Story: Business 2 Community
SOCIAL MEDIA
16 Social Media Mistakes Companies Make That Can Weaken Engagement
But the truth is, generating true engagement with online consumers takes a considerable amount of effort and a thoughtful strategy. Full Story: Forbes
5 ways social media videos can help drive more business
You may have heard that Instagram is “no longer (just) a photo-sharing app.” Full Story: North Bay Business Journal
How to Delete Social Media Followers Without Having to Block Them
You can make it just a little bit harder for unwanted followers to see your posts. Full Story: Lifehacker
How Shoppers Are Using Social Media
We’ve seen some tectonic shifts in shopper behavior over the past 20 years. Full Story: Forbes
SEARCH ENGINE
What Matters Now in SEO & Where to Focus Next [Survey Results]
Where should you focus your SEO strategy next? Discover emerging trends and ranking factors from the State of SEO 2021 survey report. Full Story: Search Engine Journal
Best SEO practices for an e-commerce website
eCommerce websites can benefit from good SEO practices The easiest way to put it is that signals are important. Full Story: BOSS Magazine
How to Make YouTube Videos More Advertiser Friendly
YouTube answers common questions about its advertiser guidelines and shares tips for achieving full monetization status. Full Story: Search Engine Journal
How to Improve Your Search Rank For Free?
For any webpage to flourish, it needs to secure higher ranks in search engine results. No currency can buy you better Google ranks. It only takes a little time, a good strategy, and experience to increase positions on the search engine results page (SERP). Full Story: Film Daily
MOBILE MARKETING
How to Optimize Your Google Ads Campaigns
Google is the world’s largest search engine, and Google Ads is the world’s most extensive advertising platform. Full Story: TechDay
Why Your Mobile Marketing Needs To Go Global
Your brand is a global brand, whether you know it or not. Full Story: Forbes
Gmail mobile app will soon allow you to make voice and video calls
Google is turning Gmail into a communication hub app for everyone. Full Story: TechSpot
8 Steps to Creating a Mobile App: Step-by-Step Instructions
Are you looking for custom mobile applications that will help grow your business? Mobile apps are a big part of our everyday lives. Full Story: TFOT
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH – the right thing for the times
During lockdowns we’ve seen pictures of motorways with little traffic and inner-city shopping areas with virtually no people, but elsewhere it is a different story. Full Story: Mumbrella
EMAIL MARKETING
5 Great Ways to Properly Pass Email Verification
Any active internet user is likely to complete the email verification process at least once in their life. Full Story: TechDay
Three Digital Marketing Industry Challenges That May Positively Impact Email Marketing
Email and digital marketers can be excused if they have been feeling a bit stressed over the past year. Full Story: Forbes
E-COMMERCE
How These Simple Tech Solutions can Enhance Your Ecommerce Sales
Ecommerce has disrupted the way businesses have conducted for centuries. Full Story: TechDay
How to build an ecommerce website
It’s important for all businesses to have some kind of online presence, and with the growth of online sales thanks to the ever-changing world, knowing how to build an ecommerce website allowing you to sell wares online is even more important. Full Story: Tom’s Guide
PUBLIC RELATIONS
Who Is Responsible For The Success Of A PR Campaign?
It’s tempting to think that spending a lot of money on a PR agency will guarantee a successful media campaign. Full Story: Forbes
4 Simple Reasons Why Your Small Business Should Have a Public Relations Strategy
Most SMEs underestimate and underutilize the potential of public relations. Full Story: Entrepreneur
MARKET RESEARCH
Five Steps to Conducting Market Research
Market research allows us to validate solutions, determine if products need to be improved to meet market demand, or conclude whether a business model can succeed as is or if it needs reworking. Full Story: Endeavor Miami
WEB DEVELOPMENT
The 7 Best Brainstorming Techniques for Exploring Productive Ideas
You can write down these questions besides the relevant star points. Answering these questions will construct a solid strategy for website development. Full Story: MakeUseOf
3 Web Programming Technologies That Offer Alternatives to JavaScript
JavaScript is one of the world’s most popular programming languages. Full Story: Dice Insights
MARKETING AUTOMATION
3 WAYS ARTIFICIAL INTELLIGENCE WILL CHANGE MARKETING FOREVER
AI streamlines workflows, improves predictive capabilities and better accommodates customer demands. Full Story: Ad Age
Still Working Remote? Use Marketing Automation to Stay Consistent.
Don’t let the fact that your work structure has changed affect how well you keep your business moving towards success. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
How to achieve data supremacy using analytics and machine learning
There has been a dramatic shift in retail over the past 18 months, with more than 35% of UK retail sales now happening online. Full Story: Retail Week
Building Brand Recognition Through Your Content And BI Tools
There are three main tech tools companies can leverage to increase brand recognition: their website, social media outreach and customer data analysis, typically analyzed and operationalized with business intelligence (BI) tools. Full Story: Forbes
BRANDING AND DESIGN
Defending Your Brand Online: Domain Name Risks Companies Can’t Ignore
As a business leader, your brand and reputation are two of your most valuable assets. Full Story: Forbes
What a Logo Really Says About a Brand
Here is how to wrap your company message in your logo to convey the right message. Full Story: Entrepreneur
VOICE STRATEGIES
TOP VOICE TECHNOLOGY TRENDS IN 2021 TO GIVE YOUR ATTENTION TO
Voice technology has been taking the attention of the market with its new voice technology trends. Full Story: Analytics Insight
Whether your voice assistant is the hub of your smart home, or simply a smartphone-based helper that tells you if it’s raining, the best assistants streamline your relationship with technology. Full Story: ZDNet