By Integrated Marketing Platform | September 15, 2021 | Uncategorized,
MARKETING STRATEGY
Five Ways To Incorporate Direct Mail Into Your Marketing Funnel
At many companies, digital marketing and direct mail might as well exist on separate planets. Full Story: Forbes
Basics of marketing to the Gen-Z digital consumer
Digital systems have revolutionised much more than businesses and technology. Full Story: Forbes
5 Stats Businesses Need to Know About Content Marketing in 2021
What matters in content marketing this year? What is going to make your content strategy effective? Full Story: Business 2 Community
What Makes a Membership Marketing Campaign Successful?
Advance planning, member research, and clear goals can make all the difference in an effort to increase membership numbers. Full Story: Associations Now
How to target your marketing messages in a post-cookie world
By late 2023, third-party cookies won’t work in most browsers. Electronic health record point-of-care digital marketing gives you an alternative way to target approved messaging to your desired audience. Full Story: Medical, Marketing and Media
Keep It Simple, Stupid: Applying The KISS Principle To Reports, Marketing And Beyond
I’ve based my business off of the KISS (keep it simple, stupid) principle and require my co-workers to do the same. Full Story: Forbes
Why You Need a Content-Marketing Strategy for Your Self-Storage Business and Tips to Create One
You may think building a content-marketing strategy for your self-storage business is too overwhelming to tackle, but it doesn’t have to be. Full Story: Inside Self-Storage
5 Ways Video Enables B2B Marketing Strategy
Good marketers not only balance creative demands with budget limitations, but also determine strategies to please their target audience. Full Story: Business 2 Community
SOCIAL MEDIA
Say It Ain’t So – Social Media Could Allow Slang To Become Accepted Grammar
OMG, say it ain’t so – GOAT could be here to stay, along with lit and Gucci, as social media could increasingly allow common slang to become an accepted part of our grammar. Full Story: Forbes
3 Lessons From Hypnotherapy For Better Social Media Marketing
Hypnotherapy offers clients the opportunity to take control of their personal relationships, addictions and negative thought patterns. Full Story: Business 2 Community
How to Build Your Brand on Social Media: Best Tips to Follow
In 2021, 4.48 billion people will use social media on a daily basis. This means that almost half the world’s population has some form of online presence. Full Story: Native News Online
Social Media Use In 2021 And What It Means For Building Materials Companies
Social media marketing is no longer just a trend; it’s the new way of doing business for building materials manufacturers. Full Story: Forbes
SEARCH ENGINE
What Is Google AMP and How Does It Impact SEO?
If you’re a small business owner who handles your own search engine optimization. Full Story: Adweek
Which Kind of content Is not good according to search engine optimization
Search engine optimization is one of the most important practices for a website to win high search result positions. Full Story: TechBullion
How to Change Search Engine on Microsoft Edge
Microsoft Edge is a browser designed by Microsoft and the Bing search engine – also designed by Microsoft – comes as the default search engine on Microsoft Edge. Full Story: Dignited
3 AI SEO Tools to Help You Beat the Competition
In this video, we’re going to be taking a look at three awesome AI-driven SEO tools that can help you beat your competition and, honestly, scale a whole lot faster. Full Story: Business 2 Community
MOBILE MARKETING
Use These 4 Video Editing Tools to Make Your Mobile Marketing Stand Out
Today I have some resources to help you improve your video marketing strategy on mobile with simple to use editing apps. Full Story: Business 2 Community
YouTube Mobile App Rolls Out New Translate Feature for Comments, Supports Over 100 Languages
The new Translate button can be spotted right below each comment. Full Story: Gadgets 360
Driving engagement with analytics in a flourishing mobile app economy
Nearly half of the world is on a smartphone, with the vast majority connecting to their interests every day via mobile applications. Full Story: eMarketer
How to reduce the risk of cyberattacks on your restaurant mobile app
Online orders from quick-service restaurants (QSRs) surged 225% during the pandemic, helping companies stay afloat and providing customers a safe way to enjoy their favorite meals. Full Story: Back End News
DIGITAL SIGNAGE/ SCREEN MEDIA
The Tactical Strategy Required For Programmatic Digital Out-Of-Home
As we emerge from the post-pandemic life to take up our former daily routines, brands and advertisers are searching for creative ways to speak to consumers as they once again move about their daily activities. Full Story: Forbes
DOOH’s Major Advantage for Advertisers Post-COVID
Despite physical retailers opening their doors to a higher capacity of people, post-pandemic shoppers don’t have the same habits they did before the pandemic. Full Story: Total Retail
EMAIL MARKETING
Conversion Funnel: Stages and Optimization
Conversion funnel analysis isn’t the most discussed digital marketing topic. But it may be one of the most important. Full Story: Business 2 Community
Email Marketing: Still a Customer Engagement Workhorse
Consumers have never had so many ways to engage with brands, but despite that, a majority of them still prefer the old reliable channel of email marketing. Full Story: Multichannel Merchant
E-COMMERCE
Why Magento is the Best Platform For Ecommerce
If you want to start an online ecommerce store or move to a new platform, then Magento is a good option. Full Story: TechBullion
How Amazon is leveraging its non-ecommerce retail
Amazon operates close to 600 physical stores in the US, the majority of which are locations of grocer Whole Foods Market, which Amazon acquired in 2017. Full Story: eMarketer
PUBLIC RELATIONS
4 Magic Spells for Instant PR Results
Looking to get earned media coverage for your company? A public-relations wizard shares the secret spells and charms that can zap some sizzle into a PR campaign. Full Story: Entrepreneur
How PR Professionals Can Generate News When There Is None
Whether you’re working in-house or at an agency, generating news for a company that doesn’t have any notable announcements is a challenge every public relations professional is familiar with. Full Story: Forbes
MARKET RESEARCH
The 5 Reasons Why Market Research Equals Business Growth
Not sure why market research is essential for business growth? We give you five reasons! Keep reading below to find out more! Full Story: TFOT
WEB DEVELOPMENT
Important Tips to Hire PHP Developer for the Web Development Project
We will discuss the skills of the PHP programmer talent set and how to hire the best PHP developer for web app progress. Full Story: Environmental XPRT
Game Development vs Web Development – Which Career?
People who know how to code have many career options, and two of these options are web development and game development. Full Story: Critical Hit
MARKETING AUTOMATION
Can marketing automation software solve omnichannel communication needs?
Most well-run organisations today understand that they need to communicate with their customers on the channel they’re most comfortable with at any given time. Full Story: IT-Online
Salesforce Adds AI to Marketing Cloud
Salesforce today introduced artificial intelligence-powered innovations for Marketing Cloud to help companies humanize every interaction; make trusted, first-party data the foundation of their digital strategy; and optimize marketing impact with unified analytics. Full Story: Destination CRM
ANALYTICS & BUSINESS INTELLIGENCE
Salesforce Marketing Cloud to get analytics boost
Salesforce Marketing Cloud users get a bevy of new personalization tools, Datorama analytics and an AI feature that taps the customer data platform to score customer engagement. Full Story: SearchCustomerExperience
5 of the Easiest Ways to Make Data an Integral Part of Your Business’ Digital Marketing
If your business is trying to market itself online without any kind of data-backed help, you’re losing time, energy and cold, hard capital. Full Story: Entrepreneur
BRANDING AND DESIGN
Building Up Your Personal Brand As A CEO
Your business might have a brand already, but do you have a brand? Full Story: Forbes
13 Ways For A Company To Create And Cultivate A Strong Brand Voice
Building a strong brand helps a company make an impression on consumers—ideally, a positive one that leads to increased awareness, recall and loyalty. Full Story: Forbes
VOICE STRATEGIES
Best Alexa Smart Speakers in 2021: Speak what you need
Amazon’s voice assistant Alexa wasn’t the first virtual personal assistant to launch, but there’s no question that it has become the best at this point. Full Story: Yahoo
Salesforce adds more tools for real-time personalization to Marketing Cloud
The updates help solve one of the biggest challenges marketers face, which is engaging customers in real-time. Full Story: ZDNet