By Integrated Marketing Platform | September 21, 2021 | Uncategorized,
MARKETING STRATEGY
What You Should Know about Consumer Marketing
Consumer marketing is the top type of marketing that’s transformed digital strategy for companies nowadays. Full Story: TechFunnel
How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
Gone are the days where b-to-b marketing was all about rationale and numbers. Full Story: Adweek
Influencer marketing is no silver bullet for small business
Some companies strike gold with the strategy, but for most, it needs to be part of a mixed approach. Full Story: Financial Times
Digital marketing and the data privacy age
Know the regulations and what your policies must include. Full Story: CUNA News
15 Best Practices To Ensure A Successful Partner Marketing Initiative
Partnering with another business in a related vertical to collaborate on your marketing efforts is a potentially lucrative strategy that can help you gain new customers. Full Story: Forbes
Your customer has evolved. So should your marketing.
Digital-first no longer means email-first. Marketers must move beyond a single-channel marketing approach to reach buyers where they are – in all channels. Full Story: Search Engine Land
Comparing Online Marketing Tactics for Local and International Companies
Many multinationals suffer from the same limitations that plague many small businesses. Full Story: Business 2 Community
How Digital Marketing Agencies Can Help Clients Achieve Web Accessibility Compliance
A brand’s online footprint is central to its customer acquisition and retention efforts. Full Story: Forbes
SOCIAL MEDIA
13 Tips To Connect And Integrate CRM Tools And Social Media Efforts
While your customer service representatives are busy fielding calls, chats, texts, emails and other forms of communication to handle customer issues and complaints, their counterparts on the marketing team might be dedicating resources to social listening. Full Story: Forbes
We’re All Working Longer Hours. Social Media Isn’t Helping
I had a long conversation with an editor over LinkedIn the other day. Full Story: Forbes
News Consumption Across Social Media in 2021
As social media and technology companies face criticism for not doing enough to stem the flow of misleading information on their platforms. Full Story: Pew Research Center
Facebook, Twitter still the leading social media sites where people get news
Though numbers declined slightly from 2020, there are still plenty of Americans getting their news from social media. Full Story: CNET
SEARCH ENGINE
3 Indispensable Pieces of SEO Advice for Beginners & Clients
New marketers often think there is a “right way” to do SEO or formula to ranking higher. Take this advice from an experienced SEO pro. Full Story: Search Engine Journal
How to Recover from Negative SEO Attacks
If you’ve been involved with digital marketing for any amount of time, chances are you’re well aware of Search Engine Optimization (SEO). Full Story: PromotionWorld
Five Quick Video SEO Tips to Help More People Find Your Content
Videos are the language of the Internet right now. Businesses and creators alike are capitalizing on the qualities of the medium, engaging with both dedicated and casual audiences to great effect. Full Story: MarketingProfs
How to Build SEO-Friendly Internal Link Structures Using AI
No matter what you call it, how your pages are linked to and from one another is one of the key drivers of your rankings in search. Full Story: Search Engine Journal
MOBILE MARKETING
Looking for ways to loop a YouTube video on computer or in mobile app? Know how
Here is a step-by-step guide to loop a YouTube video on a computer or in a mobile app. Full Story: IndiaToday
What to Consider When Building Your Online Store’s Mobile App
Global mobile commerce sales are expected to reach a jaw-dropping $3.56 trillion in 2021 and account for almost 73% of these ecommerce sales. Full Story: TechBullion
How Much Mobile App Development Will Cost You in 2021?
In the past few years, the mobile app development industry has experienced acute growth. Full Story: CustomerThink
A Few Top Trends Driving Mobile Marketing and Mobile Ads in B2B and B2C Markets
Mobile Marketing refers to any marketing strategy and campaign that is run through mobile devices. Full Story: MarTech Series
DIGITAL SIGNAGE/ SCREEN MEDIA
OOH ad revenues hit record low in 2020
OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the steepest drop the OOH ad industry has ever endured. Full Story: Digital Signage Today
Ford DOOH campaign aims to dispel electric vehicle range anxiety
Car maker Ford has launched a data-driven Digital Out of Home campaign for the all-electric Ford Mustang Mach-E. Full Story: Mobile Marketing Magazine
EMAIL MARKETING
Your Email Marketing Is Destined to Fail Without These 3 Essentials
Don’t underestimate the power of a well-crafted email-marketing strategy; it can make or break your business. Full Story: Entrepreneur
How to Pick the Right Email Marketing Service for Your Business
Email marketing services are a dime a dozen. Full Story: Business 2 Community
E-COMMERCE
5 eCommerce Marketing Strategies That Will Drive Conversion in 2022
Digital marketing is necessary for online businesses to succeed in this day and age. Full Story: TechBullion
This Is Why You Need to Adjust Your Ecommerce-Channel Strategy Today
Ecommerce continues to grow and thrive, but companies must adapt to find real success. Full Story: Entrepreneur
PUBLIC RELATIONS
14 Key Metrics For Measuring A PR Campaign’s Effectiveness
In the world of public relations, the full impact of a campaign can be difficult to track. Full Story: Forbes
While it may seem odd, I regularly think of the concept of courage throughout the course of my work week. Full Story: Forbes
MARKET RESEARCH
Tips on how to leverage research now that alcohol brands have greater visibility into the marketplace than ever before. Full Story: SevenFifty Daily
WEB DEVELOPMENT
What Does Voice Search Mean for App Development?
Much of the blame for the increasing complexities associated with mobile app development can reliably be placed at the feet of the producers of “Star Trek.” Full Story: Appolicious
SEO & Web Programming: How the Two Now Work Together
The key to running a successful online business depends on how well you balance key skills including content creation, SEO, and web development/programming. Full Story: The Web Writer Spotlight
MARKETING AUTOMATION
Your Marketing Automation Can Bridge the Gap in your Marketing-Sales Alignment
This is what can help them drive positive results while making it easier to calculate the ROI of various marketing and sales outreach activities, bottom-line metrics, customer acquisition lags, and more. Full Story: MarTech Series
The Future Of Marketing Automation
What Is Marketing Automation? Marketing automation allows businesses to save time on carrying out repetitive task … Full Story: Business Manchester
ANALYTICS & BUSINESS INTELLIGENCE
5 Reasons Your Website Isn’t Driving Leads
Contribute to society, improve people’s lives, provide the next groundbreaking solution — these may be our true end goals, but we need our businesses to grow and flourish in order to make these happen. Full Story: Forbes
What Is Business Intelligence and Capabilities That Can Help
BI or Business Intelligence takes advantage of software and services that help to transform big data or any other relevant information into actionable insights that can help to inform an organization’s decision making processes and can be used to present these analytical findings into a report or a chart, graph and more. Full Story: Telemedia Online
BRANDING AND DESIGN
What Modern-Day Brand Positioning And Personal Branding Can Do
Branding is incredibly essential to secure long-lasting business and professional relationships. But how much do people truly understand the real meaning of personal branding and brand positioning? Full Story: Forbes
How can employer branding benefit your business?
Building a strong employer brand can represent a competitive advantage for a company. Full Story: Entrepreneur
VOICE STRATEGIES
Talk Human to Me: The Future of Voice Technology
Kenneth Sutton, CEO of Yobe, Inc began his company as a business focused on frequency analysis and autism. Full Story: MarketScale.com
Apple Expands Siri Features for iOS 15
Apple has released the new iOS 15 for iPhones and iPads, adding a host of updates and new tools and capabilities to the devices. Full Story: Voicebot.ai