By Integrated Marketing Platform | September 30, 2021 | Uncategorized,
MARKETING STRATEGY
How Marketing Actually Works (And Why It’s Essential For Driving Change)
Over the last 20 years, I’ve been lucky enough to play in a wide variety of positions across the field of marketing. Full Story: Forbes
13 Smart Ways To Integrate Paid And Organic Content In Your Marketing
Paid advertising and organic content distribution are bound to be tactics you include when developing a digital marketing strategy for your business. Full Story: Forbes
Marketing Isn’t Dark Magic — But Marketers Can Use Data To Influence The Future
Marketing tends to get a bad rap at many organizations. Full Story: Forbes
Referral Marketing: The Most Powerful Form of Advertising
Which marketing strategy do you think brings the most returns on investment? Is it PPC ads? Or Email Campaigns? Or maybe Inbound Marketing? Full Story: Business 2 Community
How to Take Charge of Your Brand With a Balanced Marketing Strategy
There has always been pressure on marketers to deliver measurable ROI for their efforts, but as the world looks toward a post-pandemic future, that demand for growth is sharpening. Full Story: Adweek
How To Enable Marketing And Sales Teams To Drive Holiday Conversions
While it might seem early to consumers, the holiday shopping season is right around the corner. Full Story: Forbes
Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape
Companies have adapted and leaned on digital strategies to connect internally and externally since the COVID-19 pandemic began. Full Story: MarketingProfs
4 Key Elements Every Digital Marketing Strategy Needs
There are thousands of potential digital marketing strategies out there. Full Story: Forbes
SOCIAL MEDIA
Storytelling And The Power Of Social Media
At the heart of all successful social media marketing is one thing – great storytelling. Full Story: Forbes
6 Social Media Planning Tools At A Glance
Social media managers usually oversee all relevant social networks. In addition, they create individual content for each individual social media channel. Full Story: Business 2 Community
7 benefits of Facebook marketing for small businesses
Commanding a total of 2.6 billion monthly users, Facebook is undoubtedly one of the most popular tools for online marketing. Full Story: Tech Guide
11 Ways to Leverage No-Cost Social Media Marketing
Using social media is a great way to gain exposure for your brand as well as the properties you represent and connect with potential clients around your community. Full Story: RISMedia
SEARCH ENGINE
What is SEO? This common marketing term refers to the process of optimising a web page – or an entire website – so that it ranks as high as possible in search engine results for specific keywords or phrases – the words which people type into a search engine. Full Story: ITProPortal
7 Tips on Creating a Best SEO Plan for Small Businesses
Despite the fact that it’s never been simpler for independent companies to set up sites, about 40% of them actually don’t have one. Full Story: The State Journal
Enterprise SEO Content: Opportunity, Dynamic Creation & Scale
Learn how to scale your enterprise SEO with dynamic content creation. Identify new opportunities and build incremental revenue. Full Story: Search Engine Journal
What are Transition Words? Learn How to Use Them for SEO Content
Are you using transition words and phrases in your writing to improve readability and SEO content quality? Here’s how to do so. Full Story: Search Engine Journal
MOBILE MARKETING
Step-by-step Guide on How To Develop a Mobile App
If you’re here, it’s probably because you’ve been considering building your own mobile app. Full Story: TechBullion
YouTube Adds More Viewership Data to the Studio Mobile App
YouTube is adding more data about your data about your video viewers to the Studio Mobile app. Full Story: Search Engine Journal
A Road Map for Creating a Winning Mobile App
Organizations large and small that want to survive and thrive in the coming years have a simple directive to follow, the experts agree: create a new or improved mobile app post-haste. Full Story: Destination CRM
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage or how to advertise offline in 2021
The current market is moving to online spaces, and if your business is not exploiting that, it may be challenging to meet your customers’ needs. Full Story: Business Cloud
Digital signage: A powerful tool for business growth and success
Digital signage is not a new phenomenon. After the online advertising boom following the COVID-19 outbreak in late 2019, people are now returning to physical stores in numbers. Full Story: Engineering News
EMAIL MARKETING
Nine Effective Email Marketing Strategies That Aren’t Just About ‘Selling’
Email marketing can be extremely effective for advertising products, whether through sale announcements or updates highlighting new items. Full Story: Forbes
7 Benefits of Email Marketing for Your Business
Staying relevant in the eyes of your customers is one of the most important measures for growing your brand in this digital age. Full Story: Ohio News Time
E-COMMERCE
Google Publishes Best Practices Guide for Ecommerce
Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence. Full Story: Search Engine Journal
This Is an Ecommerce Brand’s Most Valuable Advantage
Ecommerce brands face an incredible amount of competition these days, but they often use a tried-and-true tactic to set themselves apart. Full Story: Entrepreneur
PUBLIC RELATIONS
Low-cost and No-cost Public Relations Ideas
The right PR can make you a prominent figure in your community, and almost a bit of a local celebrity. Full Story: Contracting Business
5 Things to Know When Partnering with a PR Agency
You’ve built your company from the ground up and worked to make sure your organization’s name is synonymous with quality, yet you’re still finding it difficult to earn the media coverage you desire and reach more customers. Full Story: Franchising.com
MARKET RESEARCH
Which Market Research Platform Is Right for You?
The digital environment is rich with real-time communication and consumer sentiment across a wide array of topics, industries, and geographies. Full Story: Destination CRM
The market research industry has utterly failed, and we need a new era
Today, there is unprecedented market opportunity for businesses. Full Story: Information Age
WEB DEVELOPMENT
5 Ways to Get a Free Website for Your Small Business
A lot of our purchase habits and decision-making processes have been reshaped by the internet. For instance, before going out to eat, we’ll first read through a restaurant’s reviews. Before going on a vacation, we’ll spend hours or even days researching destinations on platforms like TripAdvisor. Full Story: Business 2 Community
5 Ways To Maximise Your Organic Traffic
Organic traffic. It’s what every business owner, marketer and SEO specialist wants. It’s also, on occasion, one of the more elusive metrics to really hone in on and improve. Full Story: Shout Out UK
MARKETING AUTOMATION
Artificial Intelligence: Poised To Transform The Massive Construction Industry
But if you look at the S-1 filing, there are some interesting details about the construction industry. Full Story: Forbes
Robotics trends: Artificial intelligence leads Twitter mentions in Q2 2021
Verdict lists the top five terms tweeted on robotics in Q2 2021, based on data from GlobalData’s Influencer Platform. Full Story: Verdict
ANALYTICS & BUSINESS INTELLIGENCE
Top 10 Business Intelligence Funding and Investments in 2021
Here’s a glimpse of the top business intelligence funding and investments this year. Full Story: Analytics Insight
The Future Of Analytics Is Invisible
The history of analytics is filled with promises about empowering the entire business to be more data-driven. Full Story: Forbes
BRANDING AND DESIGN
The Top 7 Free Graphic Design Tools You Can’t Live Without
As graphic design becomes increasingly popular, here are the seven best free graphic design tools that will help the way you work. Full Story: MakeUseOf
Why Branding and Reputation Are Essential for Fearless Leaders
Marketers put a lot of emphasis on the fact that people aren’t just prioritizing specific goods or services: They’re prioritizing real values, visions and philosophies. Reputation has become king, and branding is more important than ever if you want to be heard over all the noise in your market. Full Story: Entrepreneur
VOICE STRATEGIES
Sonos says Google is blocking it from offering more than one voice assistant at once
Concurrency does more or less what its name suggests by allowing Google Assistant and Amazon’s Alexa to be used side by side. Full Story: The Verge
Amazon taps VR, voice assistant startups and 8 others for inaugural digital health accelerator
For its first healthcare accelerator program, Amazon’s cloud division tapped a diverse group of startups working in virtual reality, voice assistant technology, remote monitoring and social determinants of health. Full Story: Becker’s Hospital Review