By Integrated Marketing Platform | October 14, 2021 | Uncategorized,
MARKETING STRATEGY
14 Smart Ways To Effectively Personalize Marketing Campaigns
In a competitive market where every company is vying for potential buyers’ attention, it can be difficult to know how to make yours stand out. Full Story: Forbes
4 digital marketing strategies to ready your business for the holidays
It’s almost quarter four. And if you’re like me, you may be shocked and saddened that 2021 is almost over. I mean, it was literally just 2020. Full Story: North Bay Business Journal
5 Key Ways To Improve Your Affiliate Marketing Program And Drive More Sales
According to a study conducted by Forrester, more than 80% of the advertisers surveyed use affiliate programs to expand their sales and customer reach. Full Story: Forbes
Power To The People: How To Take Control Of Your Marketing Data Using A CDP
Customer data is one of a marketer’s most valuable assets — so why is it so often “owned” by a handful of tech staffers? Full Story: Forbes
Why Every Profitable Content Marketing Strategy Needs High-Quality Content
In 2020, the amount of global online content consumption doubled since the beginning of the pandemic, according to research from DoubleVerify (via Global Newswire). Full Story: Forbes
What’s next for sustainability in marketing following a year of surprising resilience?
Corporate pledges are increasingly being complemented by more direct ad campaigns as companies like P&G and PepsiCo prioritize the issue. Full Story: Marketing Dive
6 Tips for Marketing Your Small Business Online
According to Forbes, 3.8 million Google searches are conducted each minute. Full Story: AARP
5 common growth marketing mistakes startups make
Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly. Full Story: TechCrunch
SOCIAL MEDIA
4 Ways To Improve Your Company’s Social Media Presence
Social media has become an essential tool in the marketing toolbox; there’s no question about it. Full Story: Forbes
10 Mistakes to Avoid On Your Professional Social Media
Social media marketing can make or break your business depending on whether or not it’s done correctly. Full Story: Business 2 Community
10 Facebook Marketing Tips in 2021
Facebook is among the most used social media platforms for communication and interaction. Full Story: Business 2 Community
How Your Business Can Succeed With Social Media Marketing
Scale your social media marketing, grow your business. Full Story: Entrepreneur
SEARCH ENGINE
Google On Small Business SEO & How it’s Changing
Google explains how small business SEO is shifting and how industry experts can adapt to keep up with their needs. Full Story: Search Engine Journal
10 Uniquely Enterprise SEO Keyword Research Tips
Traditional SEO tactics don’t always work for enterprise sites. Here are 10 keyword research tips for your enterprise-level SEO strategy. Full Story: Search Engine Journal
7 Ways To Optimize YouTube For Better SEO Performance
What separates YouTube from the pack of social media sites is its focus on long-form video content that can be referenced and reused for years to come. Full Story: JumpFly
Automated Content Generation for SEO: GPT-3 Possibilities & Pitfalls
Language models have a lot of potential for marketing. See how GPT-3 can help with automated content generation for SEO. Full Story: Search Engine Journal
MOBILE MARKETING
Numerous reports like this one from TechJury underscore our increasing dependence on mobile apps for everything from tracking fitness and monitoring health to ordering food and booking flights. Full Story: Security Magazine
Mobile marketing is crucial for a successful app in the post-COVID-19 era
The world has entered the post-COVID-19 era starting from the year 2021 when people are becoming accustomed to online working, entertainment, and living. Full Story: Pocket Gamer.biz
2022 Will Be Big For Mobile Ad Spending
Overall, digital ad spending will reach $76.8 billion, with Google ($26.8 billion) and Facebook ($14.3 billion) controlling over half of the spending. Full Story: Radio Ink
How marketers can make the most of their mobile marketing in the post-Covid world
Marketers know the key to success is meeting the customer where they are, but that’s a lot easier said than done when everyone is stuck at home due to the Covid-19 pandemic. Full Story: The Drum
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Helps Build Profits
New challenges require modern solutions. Full Story: QSR magazine
Samsung Business TV brings elevated in-store customer experience to local favourites
As technology continues to develop, businesses are looking for new and exciting ways to communicate with their customers. Full Story: Samsung Newsroom
EMAIL MARKETING
Reach More People with a Better Email Marketing Strategy
The world may be changing, but for the entrepreneurs one thing just remains the same. Email marketing is still king. Full Story: Entrepreneur
Benefits of Email Marketing for Small Businesses
But what’s wrong with those owners of small businesses who underestimate or just ignore email marketing? Full Story: The Good Men Project
E-COMMERCE
7 Tips For Your ecommerce Strategy
There’s always room for improvement. That is the motto of every successful ecommerce business. Full Story: Hawaii Weekly
Four Tips to Help Businesses Engage Customers During Halloween and Beyond
Ahead of Halloween, iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, today revealed four tips to help businesses effectively connect with customers during the Halloween season. Full Story: WECT
PUBLIC RELATIONS
How This Celebrity Publicist Manages Her Thriving Entertainment Public Relations Business
Imagine having a career, and life, where you love what you do and couldn’t imagine for more. Full Story: Forbes
AI And PR: How Tech Adoption Could Impact Your Job
The technological revolution continues to impact public relations (PR) at an impressive speed. Full Story: Forbes
MARKET RESEARCH
Inclusive Market Research Yields Customer-Centric Product And Service Design
Social media has proven time and again the need for brands to be inclusive. Full Story: Forbes
WEB DEVELOPMENT
12 Essential Atom Packages for Web Development
In this article, we’ll dig in to 12 of the best Atom packages for web developers. Atom has plenty of competition — including Visual Studio Code and Sublime Text — but it still holds its own as a popular and competent web development tool. Full Story: SitePoint
Top 10 Web Development Trends in 2021
Due to the pandemic, thousands of businesses went online to avoid closure and remain competitive on the market. Full Story: IoT For All
MARKETING AUTOMATION
5 Marketing Automation Fundamentals To Boost Your Strategy
Good marketing is a critical piece of any successful business strategy. Full Story: Demand Gen Report
Email Marketing Automation Guide
Email marketing automation can help you save time, increase your ROI, and deliver a better experience to your subscribers. Full Story: Business News Daily
ANALYTICS & BUSINESS INTELLIGENCE
Top Business Intelligence Trends and Predictions for 2022
By 2022, top business intelligence trends and predictions will boost the tech-driven industry. Full Story: Analytics Insight
People Keep Marketing Analytics Real
People + Data = Better. It’s a not-so-new principle my team and I are applying at LeadsRx, the company I co-founded in 2015. Full Story: Forbes
BRANDING AND DESIGN
An important aspect of branding is where you do it — and that should be absolutely everywhere you possibly can. Full Story: Entrepreneur
Five Steps For Developing A Brilliant Brand Campaign
When you think of some of your favorite campaigns, what resonates with you the most? Full Story: Forbes
VOICE STRATEGIES
WHY SIRI IS MY FAVORITE SMART HOME CONTROLLER
I use a fairly simple metric to determine which artificially intelligent voice assistant is the best for controlling my smart home: Which one do I swear at the least? The Verge
Amazon Brings Alexa Smart Properties for Hospitality to UK, Plans French Extension
The Mercure Hyde Park Hotel is the first in the UK to integrate Amazon’s Alexa Smart Properties for Hospitality as Amazon expands the platform internationally for the first time. Full Story: Voicebot.ai