By Integrated Marketing Platform | October 19, 2021 | Uncategorized,
MARKETING STRATEGY
How To Navigate Your Marketing This Holiday Season
The holiday shopping season is coming up fast, and the madness will begin before we know it. Full Story: Forbes
The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why?
As the Economist article puts it, when you have to have all the answers all the time, “collective self-delusion” gets in the way of actually great idea generation. Full Story: Business 2 Community
Why Do Businesses Need Webinar Marketing?
Digital marketing is becoming popular daily. Full Story: Swaay
How To Build Your Content Marketing Team From Scratch
In an age where traditional, obtrusive advertising is losing favor with consumers, content marketing has become a popular alternative. Full Story: Forbes
The power of living and marketing in a more interconnected world: what to bear in mind
As agencies and brands have expanded internationally – whether through opening up shops abroad or gaining recognition overseas. Full Story: The Drum
CMOs—When It Comes To Multicultural Marketing Effectiveness Eats Efficiency For Breakfast
Over the past months, we have been reading about how advertisers have increased their investment commitment towards minority-owned media companies. Full Story: Forbes
A Solid Marketing Operations Team Is Critical In 2021 – Here’s How To Build It
The dictionary definition of marketing is pretty dry: “The action or business of promoting and selling products or services.” Full Story: Forbes
Is Your Digital Marketing Strategy Still Relevant?
Systems provide consistency and prevent essential details from falling through the cracks. But when it comes to marketing your services, systems can age and potentially become less effective. Full Story: RISMedia
SOCIAL MEDIA
26 Predictions for Social Media Marketing in 2022
So what can you expect to see from Facebook, Twitter and the rest in 2022? With the pandemic disruptions easing, it seems a little easier to predict the next… Full Story: Social Media Today
We Need a Better Definition for Social Media To Solve Its Problems
The ‘Data Protection Bill’ may define ‘social media platforms’ and an impact threshold, but it’s a risky exercise. Full Story: The Quint
Making Social Media Work With Store Media
Each year or every month, we see new social platforms rise. Full Story: Forbes
How To Spread The Word About Your Book Without Using Social Media
While writers may write for the enjoyment, there’s often another motive too — to sell books, and rightfully so! If you put the time and effort into writing a book, you’re making art, so it’s only natural to want to share. Full Story: Forbes
SEARCH ENGINE
Surprising Facts About E-A-T & SEO
Learn what you need to know about E-A-T and how to apply its principles to every webpage you publish, to benefit your SEO strategy. Full Story: Search Engine Journal
Is AI Going to Radically Transform the SEO Industry?
AI is already here, at least in some contexts, in the search engine optimization (SEO) industry. Full Story: Entrepreneur
I Lost 90% of My Organic Search Traffic – What Happened?
A digital marketer submits a website for evaluation by an SEO pro. See why it lost 90% of its Google traffic. Full Story: Search Engine Journal
Importance of SEO for Canadian businesses
You have had a brilliant product or service that you know can change people’s lives. Full Story: Mtltimes.ca
MOBILE MARKETING
Customer Experience, in the Palm of Your Customers’ Hands
While the world was already on the road to vast mobile commerce adoption in recent years, COVID-19 put the pedal to the metal. Full Story: CMSWire
Mobile marketing maturity: How QSR brands can bridge the gap
Like several other businesses, quick-service restaurants (QSRs) have been adversely affected by global lockdowns in the face of the Covid-19 pandemic. Full Story: The Drum
Six Predictions for the Future of IoT and Mobile App Integration
As billions of mobile devices get connected by the day, the adoption of era-defining technologies like the Internet of Things (IoT) and mobility are becoming more prominent. Full Story: Automation.com
How to create a user interface for your mobile app?
Such an application will be rejected. As a result, the mobile application’s interface is being built, allowing the visual portion to be convenient, simple, appealing, and logical. Full Story: iTWire
DIGITAL SIGNAGE/ SCREEN MEDIA
How Deep Learning Is Shaping The Future Of Content Production
Last year, 64.2 zettabytes of data were created globally — enough to fill about 1 trillion 64GB flash drives — according to IDC. Full Story: Forbes
Digital signage: More than just a pretty fascia
When you look at a digital sign today, don’t be surprised if it is looking back. Full Story: IT World Canada
EMAIL MARKETING
Email Marketing without Open Rates
Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. Full Story: Practical Ecommerce
8 Ways to to Improve Your Email Marketing Strategy in One Month
Email marketing is still one of the most effective forms of promotion available to small businesses of all types. Full Story: Business 2 Community
E-COMMERCE
6 eCommerce Tools Every Business Needs
ECommerce is a growing industry and many businesses are shifting or starting their stores entirely online. Full Story: SFLCN
These Digital Marketing Sins Can Harm Your Ecommerce Startup
Establishing a startup is not an easy venture as it is accompanied by a range of obstacles and challenges. Full Story: TechBullion
PUBLIC RELATIONS
Starting Your Own Business? Common PR Blunders to Avoid
Any new business should have a PR strategy in order to position the brand in a way that presents it in the best possible light while getting established in the marketplace. Full Story: South Florida Caribbean News
Are You Sabotaging Your PR Efforts? Don’t Make These 5 Mistakes.
Classic communications errors cannabis companies often make and how to make them right. Full Story: Green Entrepreneur
MARKET RESEARCH
Why CMOs Should Include Market Research In Their Strategies
Market research is an important tool for assessing industry landscapes and gathering customer insights, which can ultimately allow you to make more informed decisions for your business. Full Story: Forbes
WEB DEVELOPMENT
Useful Points to Consider When Choosing the Best Web Builder
Most people today use the Internet to perform activities like doing research, banking, making payment, shopping, sharing information and socializing. Full Story: News Anyway
Top 10 Spring Security best practices for Java developers
If you’ve reached this page, you’re probably familiar with Spring and its basic mechanisms already. From its inception in 2002, Spring has become one of the dominant frameworks to build any kind of web application in Java. Full Story: Security Boulevard
MARKETING AUTOMATION
How Does B2B Automation Marketing Improve Campaigns?
Marketers are always on the lookout for tools and tactics to make their marketing efforts more productive. Full Story: Business 2 Community
How Machine Learning and AI Can Increase Conversion Rates
Machine learning and artificial intelligence is now the go-to technology when it comes to digital marketing. Full Story: iTech Post
ANALYTICS & BUSINESS INTELLIGENCE
Check how Business Intelligence Platform Can Help Your Dealership
Today huge chunks of user data are available which can be used to the benefit of businesses. Full Story: Wire19
Turning data into gold with the right data strategy
Data is worth its weight in gold to marketers, as long as it is managed and activated right. Full Story: MarTech
BRANDING AND DESIGN
7 Reasons Why Branding is Important for Every Business
Branding goes way beyond having a recognizable logo and graphics for your business. It is about the entire customer experience that makes people choose you over other options on the market. Full Story: GISuser.com
How To Build Your Brand To Beat Burnout
Earlier in my career, I was a graphic designer. Later, a creative director. And then, finally, a branding agency founder and CEO. Full Story: Forbes
VOICE STRATEGIES
Smart TV voice assistant transactions on the rise
Voice assistant transactions on smart TVs will reach half a billion dollars within 18 months. Full Story: Digital TV Europe
Apple’s voice only Music subscription could boost Siri’s accent understanding
Apple had a slew of interesting announcements at its event on Monday. But one that stood out to me — and I feel didn’t get as much attention — is the new pricing tier of Apple Music. Full Story: TechCrunch