By Integrated Marketing Platform | October 20, 2021 | Uncategorized,
MARKETING STRATEGY
How To Decide If A Social Platform Is Worth The Marketing Investment
Creating a presence for a brand on social media takes significant time and effort, but it doesn’t always amount to success. Full Story: Forbes
Why A Marketing Strategy is Essential for the Success of Any Business
Marketing is an essential business area. Full Story: Minutehack
5 Tips for Seamlessly Adding Creator Campaigns to Your Marketing Mix
Today, Collab’s Will Eagle notes the common pitfalls brands face when working on campaigns via creator agency partners. Full Story: Adweek
How to Use Marketing Psychology to Influence and Persuade
When used correctly, marketing psychology can be an incredibly powerful tool. Full Story: Business 2 Community
Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?
Even before the pandemic, marketers were on a data and analytics spending spree. Full Story: MarketingProfs
Performance marketing 101: Everything you need to know
“Performance marketing is the latest buzzword in the marketing and social media world,” says the team at amaSocial. Full Story: Media Update
Why sending an SMS reminder is the best marketing strategy to keep customers!
If you’re stressing out about keeping customers coming back to your business, then you need to come up with the best outreach methods that show customers you are engaged with them and you value their ideas. Full Story: Foreignpolicyi.org
How to Create a Meaningful Marketing Strategy
Translate business goals into marketing goals, and have fun with marketing strategy. Full Story: Entrepreneur
SOCIAL MEDIA
The 12 Best TikTok Marketing Tips That Actually Work
TikTok marketing is different in many ways from Instagram marketing and other social media strategies. And that’s because of the platform’s unique algorithm. Full Story: Business 2 Community
A Mindful Approach To Social Media: Understand Each Channel To Maximize Your Strategy
In today’s social-media-obsessed culture, not dedicating resources and people power to sustain a social presence is a serious oversight by companies. Full Story: Forbes
My 3 Rules for Social Media Success
Roughly 4.2 billion people worldwide use social media. In 2021, all ecommerce businesses should attempt to connect with prospects on those platforms. Full Story: Practical Ecommerce
Social Media vs. Search: Which is Best for Content Marketing?
Social media and SEO are great tools for content marketing. Full Story: Business 2 Community
SEARCH ENGINE
Checking Your Page Size for SEO: A Complete Guide
Learn about checking your page size for SEO, including tips, tools, best practices, and why it’s important. Full Story: Search Engine Journal
How to get to the front page of Google
Sure, you know about search engine optimization – increasing your site’s ranking in search engines. Full Story: TechRadar
How to Optimize for Max SEO Value
The goal of content optimization is to make your website’s content engaging and valuable for both your target audience and search engines. Full Story: Business 2 Community
3 Key Types of Link Building Metrics & How To Use Them Successfully
Link building metrics can help in many ways but can also work against you if you’re not careful. Here’s what you need to know. Full Story: Search Engine Journal
MOBILE MARKETING
SMS marketing can help you to reach more than 292 million people
SMS (Short Message Service) marketing is a massive growth channel with more than 292 million people in North America using text messaging. Full Story: Financial Post
Navigating mobile app marketing in a privacy conscious mobile space
Standing out in a competitive mobile app market is even more crucial for marketers and developers to build and market scalable, engaging and user-friendly app experiences. Full Story: Bizcommunity
2022 Will Be Big For Mobile Ad Spending
Overall, digital ad spending will reach $76.8 billion, with Google ($26.8 billion) and Facebook ($14.3 billion) controlling over half of the spending. Full Story: Radio Ink
How marketers can make the most of their mobile marketing in the post-Covid world
Marketers know the key to success is meeting the customer where they are, but that’s a lot easier said than done when everyone is stuck at home due to the Covid-19 pandemic. Full Story: The Drum
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Helps Build Profits
New challenges require modern solutions. Full Story: QSR magazine
Samsung Business TV brings elevated in-store customer experience to local favourites
As technology continues to develop, businesses are looking for new and exciting ways to communicate with their customers. Full Story: Samsung Newsroom
EMAIL MARKETING
Reach More People with a Better Email Marketing Strategy
The world may be changing, but for the entrepreneurs one thing just remains the same. Email marketing is still king. Full Story: Entrepreneur
Benefits of Email Marketing for Small Businesses
But what’s wrong with those owners of small businesses who underestimate or just ignore email marketing? Full Story: The Good Men Project
E-COMMERCE
7 Tips For Your ecommerce Strategy
There’s always room for improvement. That is the motto of every successful ecommerce business. Full Story: Hawaii Weekly
Four Tips to Help Businesses Engage Customers During Halloween and Beyond
Ahead of Halloween, iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, today revealed four tips to help businesses effectively connect with customers during the Halloween season. Full Story: WECT
PUBLIC RELATIONS
How This Celebrity Publicist Manages Her Thriving Entertainment Public Relations Business
Imagine having a career, and life, where you love what you do and couldn’t imagine for more. Full Story: Forbes
AI And PR: How Tech Adoption Could Impact Your Job
The technological revolution continues to impact public relations (PR) at an impressive speed. Full Story: Forbes
MARKET RESEARCH
Inclusive Market Research Yields Customer-Centric Product And Service Design
Social media has proven time and again the need for brands to be inclusive. Full Story: Forbes
WEB DEVELOPMENT
12 Essential Atom Packages for Web Development
In this article, we’ll dig in to 12 of the best Atom packages for web developers. Atom has plenty of competition — including Visual Studio Code and Sublime Text — but it still holds its own as a popular and competent web development tool. Full Story: SitePoint
Top 10 Web Development Trends in 2021
Due to the pandemic, thousands of businesses went online to avoid closure and remain competitive on the market. Full Story: IoT For All
MARKETING AUTOMATION
5 Marketing Automation Fundamentals To Boost Your Strategy
Good marketing is a critical piece of any successful business strategy. Full Story: Demand Gen Report
Email Marketing Automation Guide
Email marketing automation can help you save time, increase your ROI, and deliver a better experience to your subscribers. Full Story: Business News Daily
ANALYTICS & BUSINESS INTELLIGENCE
Top Business Intelligence Trends and Predictions for 2022
By 2022, top business intelligence trends and predictions will boost the tech-driven industry. Full Story: Analytics Insight
People Keep Marketing Analytics Real
People + Data = Better. It’s a not-so-new principle my team and I are applying at LeadsRx, the company I co-founded in 2015. Full Story: Forbes
BRANDING AND DESIGN
Three Areas To Cover When Building A Unique Global Brand
It’s inherent in the mindset of any entrepreneur to want to hone their services, gain new clientele and, critically, expand their markets. Full Story: Forbes
Selling On Walmart Marketplace: How To Diversify Your E-Commerce Brand
There’s no doubt the coronavirus pandemic has changed the way people shop. Full Story: Forbes
VOICE STRATEGIES
Samsung Introduces Bixby for Windows 11 Laptops
Samsung has launched a version of Bixby for the new Microsoft Windows 11 operating system. Full Story: Voicebot.ai
5 Amazing but Overlooked Productivity Apps on Windows 10
Getting started with work can be tricky, but these diamonds in the rough can help you get the ball rolling. Full Story: MakeUseOf