By Integrated Marketing Platform | October 28, 2021 | Uncategorized,
MARKETING STRATEGY
If You’re Not Marketing to Older People, Your Business Is Missing Out Big Time
In an age of “digital revolution,” the world of commerce is typified by value drivers that prize everything faster and better. Full Story: Entrepreneur
Six Tips for Generating More Leads With Your Marketing Content
Although there’s no magic bullet for increasing lead generation, a few simple and direct marketing fundamentals can help you boost response to your content. Full Story: MarketingProfs
How to Reduce What You’re Spending on Marketing (Without Losing Results)
So how can you reduce what you spend on marketing without losing those precious results? Full Story: Entrepreneur
3 Tips For Marketing Your Regulation A+ Offering
While Regulation A+ remains relatively novel, it is quickly gaining a reputation as the sweet spot for many U.S. companies seeking investment. Full Story: Forbes
When should holiday marketing start?
The survey of nearly 1,000 U.S. adults was taken in mid-October and more than half of the respondents said they had already seen at least one Christmas … Full Story: RetailWire
3 Steps All Marketers Must Take To Be Successful In Digital Marketing
Businesses often know the results they are looking to achieve and which platforms they are trying to break into but lack insight into how to go about doing that. Full Story: Forbes
Eight Fresh Holiday Marketing Strategies To Set You Up For A Successful Sales Season
The holiday season is fast approaching, which means it’s time for businesses to start planning and executing their marketing strategies for the busiest time of the year. Full Story: Forbes
3 ways marketing and sales teams can generate buyer interest
Generating buyer interest relies on the combined efforts of marketing and sales. Full Story: MarTech
SOCIAL MEDIA
26 Social Media Marketing Predictions for 2022
Social media marketing (SMM) in a world shifting more to WFH (for those who can) has grown in importance since 3/20. Full Story: Franchising.com
10 Mistakes to Avoid On Your Professional Social Media
Social media marketing can make or break your business depending on whether or not it’s done correctly. Full Story: Business 2 Community
10 Facebook Marketing Tips in 2021
Facebook is among the most used social media platforms for communication and interaction. Full Story: Business 2 Community
How Your Business Can Succeed With Social Media Marketing
Scale your social media marketing, grow your business. Full Story: Entrepreneur
SEARCH ENGINE
Google On Small Business SEO & How it’s Changing
Google explains how small business SEO is shifting and how industry experts can adapt to keep up with their needs. Full Story: Search Engine Journal
10 Uniquely Enterprise SEO Keyword Research Tips
Traditional SEO tactics don’t always work for enterprise sites. Here are 10 keyword research tips for your enterprise-level SEO strategy. Full Story: Search Engine Journal
7 Ways To Optimize YouTube For Better SEO Performance
What separates YouTube from the pack of social media sites is its focus on long-form video content that can be referenced and reused for years to come. Full Story: JumpFly
Automated Content Generation for SEO: GPT-3 Possibilities & Pitfalls
Language models have a lot of potential for marketing. See how GPT-3 can help with automated content generation for SEO. Full Story: Search Engine Journal
MOBILE MARKETING
Top 8 Tips To Ensure SMS Marketing Success
Short message service (SMS) marketing is considered one of the most prominent elements for a successful business. Full Story: CEOWORLD magazine
Mobile marketing is crucial for a successful app in the post-COVID-19 era
The world has entered the post-COVID-19 era starting from the year 2021 when people are becoming accustomed to online working, entertainment, and living. Full Story: Pocket Gamer.biz
2022 Will Be Big For Mobile Ad Spending
Overall, digital ad spending will reach $76.8 billion, with Google ($26.8 billion) and Facebook ($14.3 billion) controlling over half of the spending. Full Story: Radio Ink
How marketers can make the most of their mobile marketing in the post-Covid world
Marketers know the key to success is meeting the customer where they are, but that’s a lot easier said than done when everyone is stuck at home due to the Covid-19 pandemic. Full Story: The Drum
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Helps Build Profits
New challenges require modern solutions. Full Story: QSR magazine
Samsung Business TV brings elevated in-store customer experience to local favourites
As technology continues to develop, businesses are looking for new and exciting ways to communicate with their customers. Full Story: Samsung Newsroom
EMAIL MARKETING
Reach More People with a Better Email Marketing Strategy
The world may be changing, but for the entrepreneurs one thing just remains the same. Email marketing is still king. Full Story: Entrepreneur
Benefits of Email Marketing for Small Businesses
But what’s wrong with those owners of small businesses who underestimate or just ignore email marketing? Full Story: The Good Men Project
E-COMMERCE
7 Tips For Your ecommerce Strategy
There’s always room for improvement. That is the motto of every successful ecommerce business. Full Story: Hawaii Weekly
Four Tips to Help Businesses Engage Customers During Halloween and Beyond
Ahead of Halloween, iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, today revealed four tips to help businesses effectively connect with customers during the Halloween season. Full Story: WECT
PUBLIC RELATIONS
How This Celebrity Publicist Manages Her Thriving Entertainment Public Relations Business
Imagine having a career, and life, where you love what you do and couldn’t imagine for more. Full Story: Forbes
AI And PR: How Tech Adoption Could Impact Your Job
The technological revolution continues to impact public relations (PR) at an impressive speed. Full Story: Forbes
MARKET RESEARCH
Inclusive Market Research Yields Customer-Centric Product And Service Design
Social media has proven time and again the need for brands to be inclusive. Full Story: Forbes
WEB DEVELOPMENT
12 Essential Atom Packages for Web Development
In this article, we’ll dig in to 12 of the best Atom packages for web developers. Atom has plenty of competition — including Visual Studio Code and Sublime Text — but it still holds its own as a popular and competent web development tool. Full Story: SitePoint
Top 10 Web Development Trends in 2021
Due to the pandemic, thousands of businesses went online to avoid closure and remain competitive on the market. Full Story: IoT For All
MARKETING AUTOMATION
5 Marketing Automation Fundamentals To Boost Your Strategy
Good marketing is a critical piece of any successful business strategy. Full Story: Demand Gen Report
Email Marketing Automation Guide
Email marketing automation can help you save time, increase your ROI, and deliver a better experience to your subscribers. Full Story: Business News Daily
ANALYTICS & BUSINESS INTELLIGENCE
Top Business Intelligence Trends and Predictions for 2022
By 2022, top business intelligence trends and predictions will boost the tech-driven industry. Full Story: Analytics Insight
People Keep Marketing Analytics Real
People + Data = Better. It’s a not-so-new principle my team and I are applying at LeadsRx, the company I co-founded in 2015. Full Story: Forbes
BRANDING AND DESIGN
How to Connect With Customers Through Emotional Branding (+ Examples)
No matter how much of a stoic you may try to be, guaranteed, there’s something that tugs at your heartstrings. Full Story: Business 2 Community
How to Create the Most Impactful Branding for Your Mobile Videos
The use of videos as a key form of brand communication has skyrocketed in recent years and is showing no signs of slowing down. In fact, a whopping 81% of companies use video as a marketing tool, a 20% increase from last year. Full Story: MarTech Cube
VOICE STRATEGIES
Amazon’s Alexa now offers translations from English to Hebrew
Amazon has begun showing a far greater interest in Israeli consumers in recent years. Full Story: Israel Hayom
Samsung Adds Rival SK Telecom’s Voice Assistant and Smart Home Devices to SmartThings Network
South Korean communications giant SK Telecom has begun connecting its voice assistant to Samsung’s SmartThings smart home platform. Full Story: Voicebot.ai