By Integrated Marketing Platform | October 29, 2021 | Uncategorized,
MARKETING STRATEGY
5 Digital Marketing Trends That You Need To Know
Trends very often define a new year for digital marketers across industries. Full Story: TechBullion
5 in-Demand Marketing Jobs for 2021
Early 2020 was rough for marketers. Remember the doom and gloom marketing-job forecasts? The real-life stories of layoffs? Full Story: CMSWire
Marketing in a Cookie-less World
The industry is going through another Y2K moment with Google’s announcement of phasing out third-party cookies by 2023. Full Story: MarTech Series
How Data Will Shape The Future Of Marketing
Does the value of data for marketers ebb and flow or is it constant, best measured against a specific undertaking? Full Story: Forbes
5 Ways to Use Empathy Marketing in B2B
Making personal connections and showing a high awareness of customers’ needs is not exclusive to B2C marketing. Full Story: MarketingProfs
10 Ingredients For A Successful Content Marketing Mix
Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. Full Story: Search Engine Journal
3 ways brands approach working with content creators
As the market for content creators continues to grow, brands are faced with a variety of options for what role to play alongside partners. Full Story: Marketing Dive
6 Essential Digital Marketing Trends for Small Businesses
Innovative methods to gain a competitive edge and help propel your business forward. Full Story: Entrepreneur
SOCIAL MEDIA
Social Media Marketing Tips Every Business Should Be Using
Social media marketing is an integral part of any business, but it can be difficult to keep up with the changes and ever-evolving trends. Full Story: Forbes
Why You Need A Social Media Strategy?
Social media marketing sounds like something of a complicated business initially. But does it work? Full Story: TechBullion
Facebook Launches New Video Ad Series Calling for Improved Regulations for Social Media
As you can see in this example, Facebook has today published two new profile videos of staff that are working on its content moderation challenges. Full Story: Social Media Today
Facebook and Twitter each garnered just 2% of the total tally. Full Story: Forbes
SEARCH ENGINE
7 SEO Keyword Research Steps For Successful Organic Search
Keyword research is the bedrock of search engine optimization (SEO). Full Story: JumpFly
3 Reasons to Pay Attention to SEO Marketing for Your Brand
Investing time into SEO strategies — no matter how basic or advanced — gives a web presence to your brand that is within your control. Full Story: Rolling Stone
Most people know the basic concept of SEO (Search Engine Optimization) and how it works. Full Story: Business Matters
“If you’re not in the top three in a Google search, you’re not there”
Irrespective of the service or product, ever-more demanding and tech-savvy customers expect convenience and speed when looking to buy a product – and hoping for them to wait patiently in line during the process is not an option. Full Story: Mortgage Professional America
MOBILE MARKETING
Mobile App Marketing Strategies for Every Stage of the Funnel
Marketers are familiar with the traditional marketing funnel and the tactics that align with each stage. Full Story: Business 2 Community
15 UX And Performance Features Every Business Mobile App Must Include
When businesses began introducing mobile apps, many probably considered them simply as a way to share some of the features and information to be found in full on their desktop websites. Full Story: Forbes
Mobile app helps people manage their blood pressure
A multi-year study showed people who used Hello Heart had lower blood pressure. Full Story: The Verge
Google is rolling out endless search results on mobile
Google, the most used search engine in the world, is changing the way search works on mobile, at least in the US. Full Story: Pocketnow
DIGITAL SIGNAGE/ SCREEN MEDIA
How will immersive experiences change as we come out of COVID?
As the world slowly emerges from the pandemic, and workplaces return to face-to-face interaction, how will technology adapt to the next wave of immersive experiences? Full Story: Digital Signage Today
Four Ways To Make QR Codes A Success For Your Business
QR codes, once thought to be a relic of the past, are returning as a hot marketing trend. Full Story: Forbes
EMAIL MARKETING
The Future Of Email Marketing In A World Of Data Privacy
As data privacy regulations evolve, marketing communications professionals have a responsibility to adapt their marketing strategies with new best practices as they arise. Full Story: Forbes
How To Get More Of The ‘Right’ Contacts On An Email Marketing List
Building a contact list is a key step companies must take before they can launch email marketing campaigns that help them reach and connect with their target audience and convert prospects into customers. Full Story: Forbes
E-COMMERCE
The fragile internet is a threat to the economy
It has been a rough few months for the internet. Full Story: Newsday
Shopify launches ERP service for ecommerce businesses
Canada-based ecommerce platform Shopify has announced the roll out of its first ERP programme in partnership with Microsoft and Oracle to offer tools and insights to ecommerce businesses. Full Story: The Paypers
PUBLIC RELATIONS
Nine Tips For Growing Your Business Through Your Public Relations Strategies
At the core of public relations is the collaborative efforts of creating campaigns and strategies that help build and maintain a positive image for businesses, as well as connecting them to their target audience. Full Story: Forbes
Facebook has just suffered its most devastating PR catastrophe yet
Fearless, investigative reporting shapes a fairer world. Full Story: The Guardian
MARKET RESEARCH
Market research identifies growing role for precision medicines
Indian market research company Graphical Research has identified several trends which it says will propel growth in the global precision medicine market through to 2027. Full Story: The Pharma Letter
WEB DEVELOPMENT
The Top 7 Websites to Learn Web Development Online
Developing your web development skills is easy, when you have the right online courses to learn from. Here are seven of the best websites to use. Full Story: MakeUseOf
As the tech field continues to expand, web developers take advantage of many opportunities for career advancement and growth. These professionals play an essential role in tech by building engaging, functional websites. Full Story: ZDNet
MARKETING AUTOMATION
Top 5 Places Where Artificial Intelligence is Used to Boost Brand Campaigns
Media and brand campaigns have always been an integral part of any consumer brand’s marketing strategy. Full Story: Indian Retailer
How AI Is Easing Our Daily Lives?
When we usually hear about Artificial intelligence, we don’t take it so seriously as it’s easy for us to assume that Artificial intelligence doesn’t play with us and it has nothing to do with it. Full Story: SIA Online
ANALYTICS & BUSINESS INTELLIGENCE
Rise Of The Analytical Executive
In the past, companies considered data and analytics to be a luxury investment, reserved only for the most critical business questions or for big enterprises with money to spend. Full Story: Forbes
What Are The Top Analytics Software Programs?
As the years go by, technological advancements have become a crucial part of the workplace. Full Story: iHarare
BRANDING AND DESIGN
Building Your Personal Brand With Online And Offline Branding
In the first part of this series, we explored five safe strategies for learning how to define your personal brand using both in-person and virtual options. Full Story: Forbes
What the Future of Logo Design Will Look Like
The future of logo design is chaotic and looks entirely different than any other trend in the past. Full Story: Entrepreneur
VOICE STRATEGIES
Voice Tech: Coming Soon To A Classroom Near You
Voice technology has become a familiar presence in the home, but now it’s on the verge of making a breakthrough into the classroom. Full Story: Forbes
Amazon Makes Alexa Audio Ads More Interactive
Amazon debuted new ways for listeners to interact with audio ads played over Alexa-enabled devices this week at its unBoxed event for advertisers. Full Story: Voicebot.ai