By Integrated Marketing Platform | November 01, 2021 | Uncategorized,
MARKETING STRATEGY
10 Creative Ideas For Your Christmas Digital Marketing
Christmas is a time of giving and receiving gifts, but it’s also the most expensive season for retailers. Full Story: Business 2 Community
Is Affiliate Marketing the Next Big Thing?
Ecommerce trends, the burgeoning creator economy, and marketing tech are invigorating affiliate promotion, boosting the effectiveness of an already powerful digital marketing channel. Full Story: Practical Ecommerce
5 Common Digital Marketing Mistakes
Marketing is an ever-changing subject for advisors. For many of them, the biggest challenge is simply keeping up. Full Story: Financial Advisor Magazine
Optimizing Your B2B Content Marketing On LinkedIn
Think about your marketing channels for a moment, and I mean every last one of them. Full Story: Forbes
Marketing Needs Another Paradigm Shift To Reach Its Next Golden Age
The other is appreciating how far we still haven’t moved past old ideas of progress — and why the industry urgently needs some self-reflection and further evolution. Full Story: Forbes
The Bento Box and How to Bite-Size Your Marketing Message
When I was a kid, one of the proudest days of any school year was showing up with that new lunchbox. Full Story: Business 2 Community
When Customers Are Your True North, Everyone Wins
Business leaders are charged with making a seemingly endless string of decisions. Full Story: Forbes
Five Tips For Achieving Communications Goals Without Exhausting The Communications Team
Public relations is not marketing. Marketing is not public relations. Full Story: Forbes
SOCIAL MEDIA
How the rise of digital privacy will impact your digital marketing
What you need to know about new privacy settings, and the tactics that will help you combat this shift. Full Story: Inman
Using Your Mobile Phone to Improve Your Social Media
It’s safe to say that social media is an important part of modern life. Full Story: Telemedia Online
Do You Need Massive Followers On Social Media To Be Creditable?
Social media has in many ways become a digital religion, perhaps even a cult, at least in terms of how people value the power of likes and… Full Story: Forbes
Revelations about Facebook, Instagram and TikTok have highlighted the problems posed by the biggest social media sites. What would it take to reform the platforms and limit their harm? Full Story: Wall Street Journal
SEARCH ENGINE
SEO, Influencers And Good Content: How To Grow Your Company’s Online Presence
We live in a digital world that empowers consumers with more information about products and services, as well as peer reviews and experiences to help with purchasing decisions, and a seemingly endless number of options to choose from in any industry. Full Story: Forbes
Tips to Rectify Most Common SEO Errors
Every business with a website wants to find a place on Google’s first page. Marketers realize the value that SEO brings to companies. Full Story: APN News
Can Pro-Privacy Search Engines Replace Google?.
Digital privacy is increasingly important, making non-Google, privacy-focused search engines more viable. Here’s why it matters to marketers. Full Story: Search Engine Journal
Google vs. Bing vs. DuckDuckGo: The Ultimate Search Engine Showdown
There is no doubt Google is the most popular search engine. Full Story: MakeUseOf
MOBILE MARKETING
Customer Experience, in the Palm of Your Customers’ Hands
While the world was already on the road to vast mobile commerce adoption in recent years, COVID-19 put the pedal to the metal. Full Story: CMSWire
Mobile marketing maturity: How QSR brands can bridge the gap
Like several other businesses, quick-service restaurants (QSRs) have been adversely affected by global lockdowns in the face of the Covid-19 pandemic. Full Story: The Drum
Six Predictions for the Future of IoT and Mobile App Integration
As billions of mobile devices get connected by the day, the adoption of era-defining technologies like the Internet of Things (IoT) and mobility are becoming more prominent. Full Story: Automation.com
How to create a user interface for your mobile app?
Such an application will be rejected. As a result, the mobile application’s interface is being built, allowing the visual portion to be convenient, simple, appealing, and logical. Full Story: iTWire
DIGITAL SIGNAGE/ SCREEN MEDIA
How Deep Learning Is Shaping The Future Of Content Production
Last year, 64.2 zettabytes of data were created globally — enough to fill about 1 trillion 64GB flash drives — according to IDC. Full Story: Forbes
Digital signage: More than just a pretty fascia
When you look at a digital sign today, don’t be surprised if it is looking back. Full Story: IT World Canada
EMAIL MARKETING
Email Marketing without Open Rates
Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. Full Story: Practical Ecommerce
8 Ways to to Improve Your Email Marketing Strategy in One Month
Email marketing is still one of the most effective forms of promotion available to small businesses of all types. Full Story: Business 2 Community
E-COMMERCE
6 eCommerce Tools Every Business Needs
ECommerce is a growing industry and many businesses are shifting or starting their stores entirely online. Full Story: SFLCN
These Digital Marketing Sins Can Harm Your Ecommerce Startup
Establishing a startup is not an easy venture as it is accompanied by a range of obstacles and challenges. Full Story: TechBullion
PUBLIC RELATIONS
Starting Your Own Business? Common PR Blunders to Avoid
Any new business should have a PR strategy in order to position the brand in a way that presents it in the best possible light while getting established in the marketplace. Full Story: South Florida Caribbean News
Are You Sabotaging Your PR Efforts? Don’t Make These 5 Mistakes.
Classic communications errors cannabis companies often make and how to make them right. Full Story: Green Entrepreneur
MARKET RESEARCH
Why CMOs Should Include Market Research In Their Strategies
Market research is an important tool for assessing industry landscapes and gathering customer insights, which can ultimately allow you to make more informed decisions for your business. Full Story: Forbes
WEB DEVELOPMENT
Useful Points to Consider When Choosing the Best Web Builder
Most people today use the Internet to perform activities like doing research, banking, making payment, shopping, sharing information and socializing. Full Story: News Anyway
Top 10 Spring Security best practices for Java developers
If you’ve reached this page, you’re probably familiar with Spring and its basic mechanisms already. From its inception in 2002, Spring has become one of the dominant frameworks to build any kind of web application in Java. Full Story: Security Boulevard
MARKETING AUTOMATION
How Does B2B Automation Marketing Improve Campaigns?
Marketers are always on the lookout for tools and tactics to make their marketing efforts more productive. Full Story: Business 2 Community
How Machine Learning and AI Can Increase Conversion Rates
Machine learning and artificial intelligence is now the go-to technology when it comes to digital marketing. Full Story: iTech Post
ANALYTICS & BUSINESS INTELLIGENCE
Check how Business Intelligence Platform Can Help Your Dealership
Today huge chunks of user data are available which can be used to the benefit of businesses. Full Story: Wire19
Turning data into gold with the right data strategy
Data is worth its weight in gold to marketers, as long as it is managed and activated right. Full Story: MarTech
BRANDING AND DESIGN
Why Employer Branding Is Still A Key Priority In 2021
After the significant disruption to recruiting and hiring over the last year, it’s become clear that companies need to make employer branding a top priority in 2021 and beyond. Full Story: Forbes
How An Entrepreneur Can Amplify Their Brand
Being a serial entrepreneur is no easy task. You have to see the big picture, but you also need to be a master of the finer details. Full Story: Forbes
VOICE STRATEGIES
How to Disable or Uninstall Cortana on Windows 11
With Windows 11, Microsoft has made Cortana less intrusive than ever before. As the company detailed on its list of features removed in Windows 11, Cortana is no longer part of the first boot experience. Full Story: Beebom
You can buy an orange Apple HomePod Mini now
Yellow and blue are the two other new color options. Full Story: The Verge