Integrated Marketing Platform | Weekly Update – February 6, 2023

By Integrated Marketing Platform | February 06, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

5 Startup Marketing Moves That Work Even in Uncertain Times

You may not be able to predict the future, but these battle tested marketing moves will help you create opportunities, even in the most trying times. Full Story: Entrepreneur

Nine Mistakes New Entrepreneurs Often Make With Marketing

One of the first steps entrepreneurs should take after starting their business is getting word out to the public and attracting potential customers via marketing. Full Story: Forbes

How To Structure A Marketing Team For SaaS: 5 Time-Tested Approaches

Many SaaS founders and marketing leaders wonder what the best structure is for their marketing teams. Full Story: Forbes

11 steps to boost marketing metrics with employee happiness

Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity. Full Story: Martech

How A CRM Can Amplify A Business’s Marketing Efforts

The global customer relationship management (CRM) market was projected to be valued at $63.91 billion in 2022, Full Story: Full Story: Forbes

5 Budget-Friendly Marketing Strategies for 2023

Your instinct may be to pull back on marketing during a slower economy, but that’s exactly the time you need to lean in. Full Story: Inc.

SOCIAL MEDIA

4 Ways To Survive Social Media Chaos In 2023

You’ve likely seen a slew of headlines over the past few years accusing TikTok of everything from espionage and other controversial topics to its astounding ongoing ability to influence. Full Story: Forbes

How social media consistency drives business results

If you’re wondering how social media consistency can help you improve your social strategy, Full Story: Sproutsocial

4 new social media features you need to know about this week

Social media never stands still. Every week there are new features — and it’s hard for the busy comms pro to stay up-to-date on it all. Full Story: PR Daily

How to Grow Your Sales on Instagram

Want to sell more of your products or services with Instagram? Wondering what type of content works best? Full Story: Social Media Examiner

How do Beginners start social media marketing?

A Guide For Beginning Social Media Marketers. Full Story: Rebellion Research

SEARCH ENGINE

Great SEO Practices: 4 Reasons They’re Important And 4 Ways To Improve Yours

In the modern digital landscape, having a strong online presence is essential for businesses of all sizes. Full Story: Forbes

9 tips to get the full SEO benefits of long-tail keywords

Using long-tail keywords can be powerful and effective for SEO. Learn why it’s important to use them strategically – and how to do it. Full Story: Search Engine Land

Why Regular SEO Audits are Important for Any Online Business

Keeping up with the competition in terms of online presence is becoming increasingly difficult for businesses as the internet continues to develop. Full Story: Suffolk Gazette

6 Best WordPress SEO Plugins for 2023

Gone are the days when we’d flip through an encyclopedia to look up something. Full Story: Security Boulevard

How much will backlinks matter in 2023?

While backlinks’ importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO. Full Story: Search Engine Land

Why SEO should be a product

Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Full Story: Search Engine Land

MOBILE MARKETING

5 Unique Challenges of Mobile App Testing

At first glance, testing a mobile app may not seem to be very different from testing a conventional desktop app. Full Story: DevOps

Mobile Marketing Trends to Watch in 2023

On Dec. 3, 1992, the first text message was sent, saying “Merry Christmas.” Full Story: Martechseries

Four mobile marketing tactics to make seasonal sales success last all year round

Without doubt, seasonal shopping events are the focal points of the year for bargain hunters. Full Story: MobileMarketing

How smartphones can shape the retail buying experience

Adopting a mobile-first approach to personalize the retail experience can build a community of customers who are better informed, Full Story: Retail Customer Experience

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital Out of Home Advertising – The answer to a cookieless future?

Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. Full Story: Bizcommunity

The Importance of Data Security for Digital Signage

There are certain degrees to which digital security matters for your digital signs. Full Story: Hack Read

Samsung’s new digital signage champions sustainability

New smart and outdoor LED signage models consume less power and are easier to transport, demonstrating the company’s commitment to a more sustainable future. Full Story: AV Magazine

EMAIL MARKETING

Email Marketing: An In-Depth Guide

From developing a strategy to building a list to tracking results, this guide covers everything email marketing. Full Story: Search Engine Journal

Here’s How You Can Drive Your Email Marketing Forward in 2023

A few conceptual changes to your core email marketing tactics can lead to better ROI in 2023. All it takes is a little bit of adjustment and better measurement parameters. Full Story: Martechseries

14 Email Marketing Trends to Look Forward to in 2023

The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. Full Story: readwrite

5 Ways to Make Your Marketing Emails More Personal — Without Personalization

Personalization is by no means a guarantee your emails will feel more personal. Full Story: CMSWire

How to Improve Your Email Marketing for Valentine’s Day

These 6 tips can vastly improve your results. Full Story: Instore

E-COMMERCE

Maximizing Your E-Commerce Sales: A CRO Audit Guide

Conversion rate optimization (CRO) is the process of improving your website’s performance by making it easier for visitors to take the desired action. Full Story: Searchenginepeople

3 success tips to help e-commerce businesses unlock online success

The full potential of the APAC region remains untapped, and there is a great opportunity for growth and funding in the e-commerce space. Full Story: e27

Why do you need gorgeous product photos for your e-commerce website?

“You don’t take a photograph, you make it.” Full Story: Business Insider Africa

3 E-Commerce Trends to Grow Your Business in 2023

From one challenge to the next, brands and customers alike are entering 2023 in the face of an economic downturn. Full Story: Inc.

PUBLIC RELATIONS

5 PR Tips That Every Founder Needs To Know

For every founder of a startup company, gaining exposure, focusing on innovation and growing the brand is top priority. Full Story: Forbes

Four Ways Marketing and PR Can Drive Business Success Together

PR is an integral part of a business’s marketing strategy; however, Full Story: Marketingprofs

MARKET RESEARCH

Ways to Improve Your Business Market Research

The power of today’s consumers cannot be understated. They may independently investigate your good or service and decide whether to buy it. Full Story: Newsanyway

WEB DEVELOPMENT

What comes first in website development — design or copy?

The age-old question in the digital design world persists: What comes first in website development — design or copy? Full Story: Entrepreneur

What to Expect in Web Development & JavaScript during 2023 – Trends and Technologies

What makes web development so enticing to an increasing number of individuals annually?Full Story: Electronicsmedia

Top 10 Open-Source Programming Languages You Should Know in 2023

The advancement in technology has resulted in organizations relying on programming languages like never before. Full Story: Analytics Insight

Shopify Guide — Here’s How to Become an Expert

You may have already known about the Shopify marketplace and how it is one of the best platforms to make money by selling your products and services online. Full Story: readwrite

8 New Features of the Recently Launched WordPress 6.1

WordPress 6.1 “Misha” was launched on November 1, 2022. Full Story: Customerthink

MARKETING AUTOMATION

Why Artificial Intelligence is Digital Marketing’s Future

When it comes to business, marketing is the area where many experts widely predict that enormous change will occur due to artificial intelligence. Full Story: Robotics and Automation

10 Marketing Automation Best Practices Generated by ChatGPT

What is Marketing Automation? Full Story: Solutions Review

ANALYTICS & BUSINESS INTELLIGENCE

What Is the Value of Using Marketing Analytic Tools?

If your aim is to breathe new life into your business and the way it engages customers, then marketing analytic tools are your best option. Full Story: Tech Round

How Business Intelligence helps executives to make better decisions

Recent global events and economic conditions have created more significant levels of uncertainty. Full Story: CEOWORLD Magazine

Top 5 Business Intelligence Tools for B2B Team

Every company today deals with large amounts of data, inside which lie essential insights. Full Story: ReadITQuik

The Best Business Intelligence Platforms

Business intelligence (BI) platforms are essential for growing any enterprise. Full Story: Alphr