By Integrated Marketing Platform | October 15, 2021 | Uncategorized,
MARKETING STRATEGY
How To Bridge The Age Gap In Marketing
For many years, knowing how to market to Millennials was the hot ticket for most marketers. Full Story: Forbes
7 Lessons From Horror To Improve Your Content Marketing
People love a scary story. They get your heart pumping and your adrenaline flowing. They’re hard to put down and even harder to forget. Full Story: Forbes
Top 5 digital marketing trends of 2021
As digital marketing trends continue to evolve, businesses must adapt to stay on top of their competition. Full Story: Santa Clarita Valley Signal
How customer experience impacts your marketing strategy
Consumers are more emotionally connected to the brands they support than ever, and just like a personal relationship, they need you to be there for them when it counts or they’ll be disappointed and seek connection somewhere else. Full Story: The Business Journals
Why marketers should stop marketing
I’m not saying that all marketers should quit their jobs and take up something else… like fishing, or fencing. Full Story: The drum
Want To Write Better Marketing Copy? Try These 15 Copywriting Tips
The ultimate goal of copywriting is always to drive action at a particular stage of the buyer’s journey. Full Story: Forbes
Enhancing your B2B marketing strategy in a digital performance era
Marketing departments and marketers in the past relied heavily on their customers or internal sales teams for industry trends or information, but today there is a wealth of information online. Full Story: Marketing Interactive
The B2B Buyer Has Changed. Your Marketing Should, Too
Marketers can use event tech to help orchestrate those efforts, but just as the B2B buyer has changed, the way marketers connect with them must change too. Full Story: CFO Dive
SOCIAL MEDIA
Facebook shouldn’t have a monopoly on social media
After the recent Facebook outage devastated many people financially, it’s time to regulate how many apps Facebook has control over. Full Story: The Daily Cougar
Facebook’s Outage Was Tough For Social Media Marketers. Here’s How They Can Prepare for the Future.
Social media outages affect marketers and make it nearly impossible to reach audiences, especially if a company doesn’t have owned media channels. Full Story: MarketScale.com
Facebook Launches New Video Ad Series Calling for Improved Regulations for Social Media
As you can see in this example, Facebook has today published two new profile videos of staff that are working on its content moderation challenges. Full Story: Social Media Today
Facebook and Twitter each garnered just 2% of the total tally. Full Story: Forbes
SEARCH ENGINE
7 SEO Keyword Research Steps For Successful Organic Search
Keyword research is the bedrock of search engine optimization (SEO). Full Story: JumpFly
3 Reasons to Pay Attention to SEO Marketing for Your Brand
Investing time into SEO strategies — no matter how basic or advanced — gives a web presence to your brand that is within your control. Full Story: Rolling Stone
Most people know the basic concept of SEO (Search Engine Optimization) and how it works. Full Story: Business Matters
“If you’re not in the top three in a Google search, you’re not there”
Irrespective of the service or product, ever-more demanding and tech-savvy customers expect convenience and speed when looking to buy a product – and hoping for them to wait patiently in line during the process is not an option. Full Story: Mortgage Professional America
MOBILE MARKETING
Mobile App Marketing Strategies for Every Stage of the Funnel
Marketers are familiar with the traditional marketing funnel and the tactics that align with each stage. Full Story: Business 2 Community
15 UX And Performance Features Every Business Mobile App Must Include
When businesses began introducing mobile apps, many probably considered them simply as a way to share some of the features and information to be found in full on their desktop websites. Full Story: Forbes
Mobile app helps people manage their blood pressure
A multi-year study showed people who used Hello Heart had lower blood pressure. Full Story: The Verge
Google is rolling out endless search results on mobile
Google, the most used search engine in the world, is changing the way search works on mobile, at least in the US. Full Story: Pocketnow
DIGITAL SIGNAGE/ SCREEN MEDIA
How will immersive experiences change as we come out of COVID?
As the world slowly emerges from the pandemic, and workplaces return to face-to-face interaction, how will technology adapt to the next wave of immersive experiences? Full Story: Digital Signage Today
Four Ways To Make QR Codes A Success For Your Business
QR codes, once thought to be a relic of the past, are returning as a hot marketing trend. Full Story: Forbes
EMAIL MARKETING
The Future Of Email Marketing In A World Of Data Privacy
As data privacy regulations evolve, marketing communications professionals have a responsibility to adapt their marketing strategies with new best practices as they arise. Full Story: Forbes
How To Get More Of The ‘Right’ Contacts On An Email Marketing List
Building a contact list is a key step companies must take before they can launch email marketing campaigns that help them reach and connect with their target audience and convert prospects into customers. Full Story: Forbes
E-COMMERCE
The fragile internet is a threat to the economy
It has been a rough few months for the internet. Full Story: Newsday
Shopify launches ERP service for ecommerce businesses
Canada-based ecommerce platform Shopify has announced the roll out of its first ERP programme in partnership with Microsoft and Oracle to offer tools and insights to ecommerce businesses. Full Story: The Paypers
PUBLIC RELATIONS
Nine Tips For Growing Your Business Through Your Public Relations Strategies
At the core of public relations is the collaborative efforts of creating campaigns and strategies that help build and maintain a positive image for businesses, as well as connecting them to their target audience. Full Story: Forbes
Facebook has just suffered its most devastating PR catastrophe yet
Fearless, investigative reporting shapes a fairer world. Full Story: The Guardian
MARKET RESEARCH
Market research identifies growing role for precision medicines
Indian market research company Graphical Research has identified several trends which it says will propel growth in the global precision medicine market through to 2027. Full Story: The Pharma Letter
WEB DEVELOPMENT
The Top 7 Websites to Learn Web Development Online
Developing your web development skills is easy, when you have the right online courses to learn from. Here are seven of the best websites to use. Full Story: MakeUseOf
As the tech field continues to expand, web developers take advantage of many opportunities for career advancement and growth. These professionals play an essential role in tech by building engaging, functional websites. Full Story: ZDNet
MARKETING AUTOMATION
Top 5 Places Where Artificial Intelligence is Used to Boost Brand Campaigns
Media and brand campaigns have always been an integral part of any consumer brand’s marketing strategy. Full Story: Indian Retailer
How AI Is Easing Our Daily Lives?
When we usually hear about Artificial intelligence, we don’t take it so seriously as it’s easy for us to assume that Artificial intelligence doesn’t play with us and it has nothing to do with it. Full Story: SIA Online
ANALYTICS & BUSINESS INTELLIGENCE
Rise Of The Analytical Executive
In the past, companies considered data and analytics to be a luxury investment, reserved only for the most critical business questions or for big enterprises with money to spend. Full Story: Forbes
What Are The Top Analytics Software Programs?
As the years go by, technological advancements have become a crucial part of the workplace. Full Story: iHarare
BRANDING AND DESIGN
7 Useful Graphic Design Tips & Tricks to Save Your Time
Being a graphic designer is a beautiful thing, isn’t it? Well, if we focus only on the positive part of that profession, then the answer is yes. Full Story: TheNationRoar
7 Tips to Make the Rebrand Process Less Stressful
Think you’re ready to rebrand? Get ready. These projects are a massive undertaking, and it takes a fully committed team to do it well. Full Story: Business 2 Community
VOICE STRATEGIES
Why Google Assistant and Alexa have an unbeatable lead on Siri
Voice assistants follow the Sith Rule of Two, apparently. Full Story: Android Central
Apple Hires New HomePod Software Head as It Takes on Amazon Echo
Apple Inc. has hired a new engineer to lead software efforts for its HomePod smart speaker, aiming to turn the product into a bigger hit. Full Story: Bloomberg.com