By Integrated Marketing Platform | September 13, 2021 | Uncategorized,
MARKETING STRATEGY
5 Ways To Fix A ‘Broken’ Marketing Team
A friend of mine was once “allergic” to marketers. She hired the best of them, let them loose on the marketing, then panicked when she didn’t see the expected results. Full Story: Forbes
Top 12 Most Common Content Marketing Mistakes to Avoid
Is your content strategy struggling? Learn how to avoid these common content marketing mistakes that can hold back performance. Full Story: Search Engine Journal
How can an Influencer Marketing Agency Boost your Business?
Despite growing popularity, influencer marketing is still in its infancy. Full Story: The State Journal
3 reasons small businesses need marketing agencies now more than ever
I spent over 20 years working at marketing agencies, wondering what clients and prospects wanted. Now that I’m at CallRail, I know (because we asked). Full Story: The Drum
Five Marketing Mistakes That Can Sabotage Customer Engagement
What do customers want? It is the age-old question asked since the dawn of commerce. Full Story: Forbes
How to Develop a Content Marketing Strategy in 6 Steps
The Digital Era means that it’s no longer just Facebook and Instagram users who need online content to do their jobs—it’s everyone, even B2B companies. Full Story: AllBusiness.com
How Flow State Can Make Digital Marketers More Productive
Discover practical tips to turn a regular workday into an opportunity to achieve flow state and increase your marketing productivity. Full Story: Search Engine Journal
How to survive and thrive as a marketer in a startup
Marketers see startups as glamorous but are often made scapegoats for their failures. Here’s how to avoid that trap and set yourself up for success. Full Story: Marketing Week
SOCIAL MEDIA
CEOs: 5 Tips For Getting Executive Social Media Management Right
As a CEO, establishing yourself as an industry thought leader is essential for building brand awareness and credibility, as well as recognition for your organization. Full Story: Forbes
How influencers buy Instagram followers to grow their channel? Best 4 sites
Having a huge number of Instagram followers is one of the essential factors that determine your popularity on the platform. Full Story: About Manchester
How “engagement” makes you vulnerable to manipulation and misinformation on social media
“The heart of the matter is the distinction between provoking a response and providing content people want.” Full Story: Nieman Lab
How to boost your business by making the most of your social media images
Social media has become an essential channel for almost all businesses. Full Story: Elite Business
SEARCH ENGINE
How To Optimize Your Local Search Engine Results If Your Business Has Multiple Locations
How many locations does your business have? Full Story: Forbes
Deployment of Top 10 SEO Strategy and Checklist
Deployment SEO strategies are about more than just ranking your website at the top of search engine results pages. Full Story: Business Matters
SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid
SEO marketing campaigns start with keyword research that is done right. Watch out for these 15 mistakes that can hold back your performance. Full Story: Search Engine Journal
All Search Engine Traffic Is Not Created Equal
It is really easy for a newcomer to the world of search engine marketing to assume that the search engines (e.g., Google, Microsoft) are all the same and the clicks therefrom all behave in the same ways. Full Story: Forbes
MOBILE MARKETING
Why is App Development Expensive?
There are several reasons why app development is costly. Full Story: The African Exponent
Mobile app creation: Why data privacy and compliance should be at the forefront
In today’s mobile app landscape, providing customers with the most tailored and personal experience possible is essential to edging out competitors. Full Story: Full Story: Help Net Security
App Store Optimization – In-app Purchase Policy changes
The Apple iOS App Store is changing for developers, due largely to multiple legal proceedings that have been driving Apple to reevaluate how developers may communicate purchasing options with their users. Full Story: Mobile Marketing Magazine
How mobile app developers can thrive in Apple’s new world
Much like Google’s ongoing plans regarding the demise of the cookie, Apple has thrown a similar wrench into the world of app monetization. Full Story: VentureBeat
DIGITAL SIGNAGE/ SCREEN MEDIA
8 Creative Digital Signage Content Ideas
Investing in digital signage is a wise choice and it can be the difference that makes a business stand out. Full Story: Qrius
Digital signage or how to advertise offline in 2021
The current market is moving to online spaces, and if your business is not exploiting that, it may be challenging to meet your customers’ needs. Full Story: BusinessCloud
EMAIL MARKETING
Tip sheet: Building leads through email marketing
A recent article by SCORE argues that marketing through email remains one of the most effective methods, even as social media marketing grows in popularity. Full Story: BizTimes
Upgrade Your Email Marketing with a Budget-Friendly MailChimp Alternative
Sidemail is a cost-effective, full-service email marketing provider. Full Story: Entrepreneur
E-COMMERCE
What is cross-selling? An interactive guide
If you own an eCommerce website, you’ll want to know how to increase your average order value, improve customer retention, and basically generate more money online. Full Story: Alibaba Seller Central
3 Tips for Optimizing Your Ecommerce Marketing Strategy
Businesses have an opportunity to make hefty profits with the right techniques. Full Story: Entrepreneur
PUBLIC RELATIONS
3 Tips PR Can Use Now to Battle ‘The Big Quit’
New words and phrases have entered our vocabulary: Quarantine. Social Distancing. WFH. And most recently, the Great Resignation—aka the Big Quit. Full Story: PR Newswire
What’s the new normal for PR pros and press releases?
There’s been a lot of talk about the new normal in the last year – but what’s the new normal in public relations? Full Story: PRNEWS
MARKET RESEARCH
6 Ways Technology Will Transform Your Market Research
Times are changing fast. As CEO of Black Swan Data, I work with some of the biggest CPG brands in the world, and they all keep talking about it. Full Story: Forbes
WEB DEVELOPMENT
How to avoid these seven common website mistakes that could be losing you leads
Digital marketing is a vital component in today’s marketplace, in the real estate sector or otherwise. Full Story: Elite Agent
Disparity Between The Users And Product Team Drives A Change In Website
The notion that the customer is always right has not been upheld as there is a drift between the customers and businesses. Full Story: Digital Information World
MARKETING AUTOMATION
How to choose the right CRM software for your organization
When the COVID-19 pandemic pushed B2B and B2C commerce online, customer relationship management software became an indispensable tool. Full Story: SearchCustomerExperience
All-in-One Digital Marketing Automation Platform and CRM/Sales Tools Launched
Groove has announced an updated marketing automation, web design and CRM tool for businesses wanting to achieve success online. Full Story: Digital Journal
ANALYTICS & BUSINESS INTELLIGENCE
How To Avoid Costly Business Intelligence Mistakes
The misapplication of analytical tools can lead to frustration with technology. Experts talk about the most common of them. Full Story: California News Times
Examining data warehouses: the source of business intelligence
Enterprise data warehouses are comprehensive structured data stores designed for analysis. They often serve as the data sources for BI systems and machine learning. Full Story: Channel Asia
BRANDING AND DESIGN
3 Ways To Hire The Right Content Writer For Your Brand
Not all websites are the same, but the best ones do have one thing in common. The secret to a findable and engaging website is the person who’s creating the content. Full Story: Forbes
Trust me, data privacy can make or break your brand’s trust
Privacy is an integral part of products, brands, user experience, and customer service. Full Story: ITProPortal
VOICE STRATEGIES
Amazon, Google, Apple sued for alleged spying using Alexa, Google Assistant, and Siri
Amazon, Google, and Apple are three of the United State’s leading tech companies and they were said to have been sued for a device they introduced to the market. Full Story: EconoTimes
How Amazon Is Making It Easier to Discover New Alexa Skills
One of the most frustrating parts of using an Echo is discovering new skills. Amazon is tackling this, making it easier to discover new Alexa skills. Full Story: MakeUseOf