By Integrated Marketing Platform | September 16, 2021 | Uncategorized,
MARKETING STRATEGY
What Is Email Automation And How Does It Fuel Marketing Strategy?
Email automation is a strategy supported by marketing technology software. Full Story: CMSWire
In growth marketing, signal determines success
Unlike a weak phone signal solely causing a grainy sound, in growth marketing, it can mean the difference between a successful program or a massive cash bleed. Full Story: TechCrunch
You Are Your Target Customer (And Other Marketing Misconceptions Costing SMBs)
After a restrictive and disruptive pandemic year, a lot of small and medium-sized businesses (SMBs) are ready to grow, expand and differentiate their customer base. Full Story: Forbes
Salesforce launches marketing personalization and automation features
Salesforce this week announced new Marketing Cloud features designed to help companies build deeper relationships with their customers. Full Story: VentureBeat
How To Get Your Influencer Marketing Strategy Right
Most brands today realize the importance of creating an emotional connection with consumers. Full Story: Entrepreneur
If You Don’t Have a Strategic Marketing Plan, You’re Setting Yourself Up for Failure
Once you’ve laid out and implemented your strategy, you’ll start to see major wins. Full Story: Entrepreneur
The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
Although every business has its unique set of marketing challenges, all those challenges seem to stem from one root cause: Full Story: MarketingProfs
Marketing’s Growing Gap Between Strategy and Execution
Over the last decade new and welcomed strategies have revolutionized B2B marketing and sales. Technology innovations have largely driven this evolution. Full Story: CMSWire
SOCIAL MEDIA
How to Use a Social Media Response Template (with Free Template Download)
Imagine this scenario: you’re a social media manager for a thriving software-as-a-service company. Full Story: CustomerThink
15 Most Popular Social Media Sites of the Last 10 Years
In the last decade, social media has changed the way we communicate and express ourselves. Websites and apps have revolutionized the way humans interact with each other on a daily basis. Full Story: Newsweek
How ‘engagement’ on social media makes you vulnerable to manipulation and misinformation
Facebook has been quietly experimenting with reducing the amount of political content it puts in users’ news feeds. Full Story: St George News
3 Leading Social Media Stocks to Buy in 2021 and Beyond
Facebook, Snap, and Pinterest could lead the market’s growth. Full Story: The Motley Fool
SEARCH ENGINE
What White Hat SEO Looks Like In 2021
If you’ve ever watched an old Western, you know the person in the black hat is the villain and the person in the white hat is the hero. Full Story: Forbes
3 Ways SEO Has Changed This Year & What It Means for You
In today’s world, content alone will not win in Google’s SERPs. Learn the evolution of Google search and how to get to the top of rankings. Full Story: Search Engine Journal
Get 54 SEO Analytics Tools in One
Upgrade your SEO strategy with this analytics and SEO tools suite. Full Story: Entrepreneur
What is SEO Log File Analysis? A Beginner’s Guide
Performing regular log file analysis helps SEO professionals better understand how their website is crawled and more. Learn the basics here. Full Story: Search Engine Journal
MOBILE MARKETING
Will SMS Sending Turn into a New Marketing Approach?
Mobile phones and texting have become a part of daily life. Full Story: The African Exponent
Mobile Marketing Tips That Won’t Break the Bank
Mobile marketing is a hot topic in the mobile world. Full Story: Telemedia Online
Best No-Code Mobile Apps Builders or Platforms
Numerous factors come into play when one decides to build a mobile app whether it is for their artwork, business, or even for entertainment purposes. Full Story: Business 2 Community
Best Programming Languages for Mobile Apps
Have you ever counted how many apps do you use per day? We’re so used to our mobile apps that we don’t even notice how they make up a huge part of our days. Full Story: News Anyway
DIGITAL SIGNAGE/ SCREEN MEDIA
Small changes make a big impact in digital out-of-home advertising
Outdoor media company, QMS, and neuro-marketing firm, Neuro-Insight, have found and quantified the way changing digital out-of-home (DOOH) advertising can have a 38 per cent higher impact than static advertising – all by day five. Full Story: CMO Australia
Don’t look now, but here comes the future of digital signage
Unless you live in a remote part of the country, chances are there’s at least one digital sign within a block of where you live. Full Story: IT World Canada
EMAIL MARKETING
Is email marketing effective in 2021?
Advertising via email has been a huge part of digital marketing strategies. Full Story: Augusta Free Press
The 7 Best Email Scheduling Tools You Should Try
With email scheduling tools, you can write an email when an idea strikes you and schedule it to go at a better time. Here are the best tools to use! Full Story: MakeUseOf
E-COMMERCE
How AI Can Boost Sales for Your eCommerce Businesses
The COVID-19 pandemic has changed a lot of things about the world as we know it. And for many, the best way to survive is to adapt to the new normal. Full Story: Yahoo Finance
Privacy Changes to Streaming Ads Are Coming
Connected television, a rising star in the targeted, programmatic advertising industry, will soon be impacted by new privacy measures. Full Story: Practical Ecommerce
PUBLIC RELATIONS
11 Ways VR And AR Stand To Impact Advertising, Marketing And PR
When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities. Full Story: Forbes
Develop a Public Relations Strategy to Promote Your Small Business
PR, or Public Relations, is more essential than ever for small businesses to grow in 2021, and it doesn’t have to be super complicated or costly. Full Story: Small Business Trends
MARKET RESEARCH
How Do You Know Your China Market Research Is Working?
China’s western and central regions are skincare-focused, while its north and south regions are passionate about makeup and fragrance, making them very different target markets. Full Story: Jing Daily
WEB DEVELOPMENT
6 Key Benefits of Good Website Design
Are you on the fence about getting a website for your business? Perhaps you’re a “DIYer” wondering if you should hire a professional? Full Story: Social Media Today
How to Build a Hyperfast WordPress Website
Do you have a WordPress website? Would you like it to be faster? Full Story: Search Engine Journal
MARKETING AUTOMATION
Four Ways AI, VR & AR Can Enhance Your Marketing
When you sit back and think about the changes that have been made in technology over the past few years, it is quite amazing. Full Story: BBN Times
How AI Can Boost Sales for Your eCommerce Businesses
The COVID-19 pandemic has changed a lot of things about the world as we know it. Full Story: Black Enterprise
ANALYTICS & BUSINESS INTELLIGENCE
3 Stocks to Watch Amid Rising Usage of Business Analytics
As the shift to digitization has accelerated over the years, the importance of business analytics has also increased manifold. Full Story: Yahoo Finance
Seven ways how marketing analytics can add business value
Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. Full Story: Consultancy.com.au
BRANDING AND DESIGN
Secrets to Building Brand Power
If a brand is the key to business success, then what’s the best way to establish a brand and build its identity? Full Story: American Laundry News
Top Ways to Improve Brand Awareness for Your Small Business
Often, small businesses tend to fold up due to low patronage from people. As a small business, improving your brand’s awareness is a crucial part of your marketing strategy. Full Story: CoFounder Magazine
VOICE STRATEGIES
Mycroft AI Presents Early-Stage Investment Opportunity
Mycroft AI, the voice assistant that respects privacy, is actively looking to secure fundraising for Mark II, the company’s latest device designed as an open-source alternative to traditional smart speakers. Full Story: MarTech Series
Can NVIDIA reinvent voice technology for greater possibilities?
Innovation in conversational AI is transforming how voice technology can be utilized. Full Story: TechHQ