By Integrated Marketing Platform | September 17, 2021 | Uncategorized,
MARKETING STRATEGY
11 Key Areas To Examine When Revamping A Marketing Funnel
An effective marketing funnel casts a wide net and guides the potential customers that land in it through the various stages of the buying journey. Full Story: Forbes
Strategies to Succeed in B2B Digital Marketing
Without conferences and business travel, B2B marketers have shifted to different strategies, like demand generation and account-based marketing. Full Story: Business 2 Community
Don’t Let Creators Become an Afterthought in Your Marketing Budget
Early and realistic planning will pay off for your brand. Full Story: Adweek
Reflecting Literary Lessons In Marketing: A “Show, Don’t Tell” Approach For Brands
In A Swim in a Pond in the Rain, award-winning novelist and professor George Saunders presents a master’s course in literary interpretation through analysis of seven short stories by renowned Russian authors. Full Story: Forbes
The future of luxury marketing, according to marketers
Luxury marketing has been hit hard by the Covid-19 pandemic. Full Story: The Drum
Understanding Search Intent For Better Marketing
At its heart, marketing is the practice of connecting people or businesses with products and services they need and want. Full Story: Forbes
Why Local Marketing Still Matters in the Digital Age
When budgets are limited, local marketing creates better conversions and more reliable monthly earnings. Full Story: Entrepreneur
15 Ways To Create A Quality Marketing Campaign On A Tight Budget
Every company must develop a budget for marketing expenses, but for small businesses and startups, the price of launching an integrated marketing campaign can be prohibitive. Full Story: Forbes
SOCIAL MEDIA
How to Make Money on Social Media
Social media be it Twitter, Facebook or YouTube have become the most popular platforms by hundreds of millions of users across the world. Full Story: Small Business Trends
8 Social Media Marketing Trends and Predictions for 2022 and Beyond
Are you mulling over your social media strategy for the year ahead? Want to learn about the key trends likely to affect how potential customers use social media? Full Story: Social Media Today
Apple launches new social media marketing tools for app developers
You can now leave it to Apple to help advertise your app in the App Store. Full Story: iMore
What Social Media Marketing Is and How It Can Help Power Your Business
Social media marketing refers to the process of creating tailored content for social media platforms for the purpose of driving engagement and promoting a brand. Full Story: CMSWire
SEARCH ENGINE
How a small business SEO can use digital marketing to boost their visibility
Marketing, in any form, is an integral part of every business- big or small. It is how customers learn what you have to offer before making the decision to buy. Full Story: Augusta Free Press
Search engine optimization has become one of the best marketing tools. There are many resources to learn how to use SEO but there are still common errors that are being made when using it. Full Story: Film Daily
7 Ways To Increase Visibility For Your Small Business
Statistics reveal that there were about 5.9 million small businesses at the beginning of 2020. Full Story: Shout Out UK
Is your SEO practice in tandem with your content marketing strategy?
This is part one of a story where content marketing practitioners discuss the right way to go about SEO in content marketing to deliver maximum results, without hampering its creativity and user experience. Full Story: BuzzInContent
MOBILE MARKETING
A Step-by-Step Guide to Marketing Your Mobile App
With over 6.3 billion smartphone users across the world, it is not the least bit surprising that the mobile app industry is exponentially thriving! Full Story: Business 2 Community
Is the phone the next big thing in mobile marketing?
What’s the next new thing in mobile marketing? If consumer data giant Neustar has its way, it might just be phone calls. Full Story: BollyInside
YouTube Adds New Analytics on Mobile, Expands Merch Listings to More Regions
YouTube is bringing more of its Studio desktop analytics to its mobile app, while it’s also expanding its merchandise listing options to more regions, providing additional monetization capacity. Full Story: Social Media Today
Three-quarters of marketers claim they’re ‘mobile-first’: Research
Only 7% of marketers admit they’re not using a mobile-first strategy, according to research by Warc and the Mobile Marketing Association. Full Story: Campaign Asia
DIGITAL SIGNAGE/ SCREEN MEDIA
When Your Digital Signage Is Out of This World
It’s genius, really. If we have a Digital-Out-of-Home industry, why can’t we have Digital-Out-of-This World? Full Story: rAVe [PUBS]
Tips For Startups To Get The Best From Outdoor Digital Signage
Promoting your startup is crucial, but marketing costs can easily burden your shoestring budget. Full Story: CoFounder Magazine
EMAIL MARKETING
10 Tips to Boost Your Email Open Rates
Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Full Story: Business 2 Community
7 reasons to implement email finder software in the organizations
Email finder software is the best way of looking forward to connecting with more people very easily and growing the businesses efficiently and further with the best possible growth strategies and plans. Full Story: Hurricane Valley Times
E-COMMERCE
What Makes a Good Ecommerce Brand?
Helen Vaid is CEO of Foundry, a business aggregator that buys and grows commerce brands. Full Story: Practical Ecommerce
How to do ecommerce and start online
Being able to trade online is crucial during a pandemic, but where does a busy small business owner even start with ecommerce and how do you actually “get online”? Full Story: Stuff.co.nz
PUBLIC RELATIONS
5 Ways Nonprofits Can Elevate Their PR Game
Here are five PR tips for nonprofits to think like a for-profit to improve their public awareness and grow community support for their missions. Full Story: Entrepreneur
PR Must Offer Flexibility to Retain and Attract Top Talent
In many areas of work and life, some normalcy is returning after almost two years of COVID-19. Full Story: PR News
MARKET RESEARCH
What is Market Research – And Why Does it Matter?
Market research is one of the essential components of keeping any business running. The many activities one undertakes when conducting market research all serve one end goal – to better understand consumer behavior. Full Story: Digital Information World
WEB DEVELOPMENT
Google is backing security reviews of these key open source projects
Google funds the security audit of eight key open source projects, and there are 17 more that need funding support. Full Story: ZDNet
Top 10 Python IDEs and Code Editors In 2021
Python is mostly used for server-side web development, software development, arithmetic, scripting, and artificial intelligence (AI). Full Story: Analytics Insight
MARKETING AUTOMATION
PAIR ARTIFICIAL INTELLIGENCE WITH A HUMAN TOUCH, AND YOU’RE SURE TO THRIVE
For many consumers, the concept of “customer service” is frustrating to the point of humor. Full Story: BBN Times
How to Use Audience Insights to Transform your Data Strategy for Better Marketing ROI
Audience insights is data collected from the people making use of social media or online media. Every business uses audience insights to improve marketing strategies. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
Power BI is increasingly bringing the power of data to business users, but you may need more guardrails to get the most value from it. These are the most common things organizations get wrong. Full Story: CIO.com
Marketing CPG in a digital world without cookies
For years, marketers in the consumer-packaged goods (CPG) sector have counted on third-party cookies to define and segment their audiences, reach prospects and clients, target their offerings and communication, and measure their success. Full Story: Bizcommunity
BRANDING AND DESIGN
How to properly determine the best branding package price for your business
If you are looking to start a business soon, you might be considering hiring a branding agency. Full Story: Augusta Free Press
What You Need to Know to Start Selling Products Online
There’s a lot more to selling things online than just putting items on Amazon or eBay and hoping for the best. Full Story: Business 2 Community
VOICE STRATEGIES
As providers look to further integrate voice assistants into clinical care, some options are more effective at answering patients’ queries than others, according to a recent study published in the Annals of Family Medicine. Full Story: Becker’s Hospital Review