By Integrated Marketing Platform | September 03, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Three Steps For Cracking The Gen Z Marketing Code
As Gen Z grows up, marketers focus with dogged determination to understand what makes this digital-first generation, one influencing culture at large, tick. Full Story: Forbes
How To Leverage Growth Marketing To Boost Slowing Sales
Retail sales were up 0.2% in June, but that doesn’t mean the U.S. economy is booming. First off, the bump was lower than projected. Full Story: Forbes
10 AI marketing tools your team should be using in 2023
Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Full Story: sproutsocial
6 Common Marketing Mistakes Your Business Could Be Making
Marketing strategies play a crucial role in shaping business success. Full Story: Forbes
Seven Steps To Striking The Right Chord: Mastering The Art Of Relevance Marketing
Throughout my career in marketing, I’ve encountered numerous individuals who equate marketing success to being the loudest voice in the room. Full Story: Forbes
Ethical Marketing Innovation In The Age Of AI And Big Data
By 2025, the globe will consume and store nearly 181 zettabytes of data, a 90-fold increase since 2010. Full Story: Forbes
SOCIAL MEDIA
4 Key Components For Social Media Marketing Success
You want your business to be successful, right? Of course you do. Full Story: Small Business Trends
How To Create A Social Media Branding Strategy For Your Business
Before the existence of social media, brands needed to use a third party—such as a newspaper, Full Story: Forbes
11 Social Media Content Types And Examples
What better way to engage with your audience than use the social media content type and channel best suited to them? Full Story: Search Engine Journal
15 TikTok tactics for brand social media success
Understanding what TikTok users want from the platform can guide brands to create high-performance content with astronomical reach. Full Story: PR Daily
How to Optimize Content and Media for a Mobile-First Audience
Did you know 80% of social media users rely exclusively on a mobile device? Full Story: Social Media Examiner
New social media features and updates you need to know this week
Updates from Threads, LinkedIn and, as always, X. Full Story: PR Daily
SEARCH ENGINE
SEO in the Age of Digital Marketing: Secrets to Online Success
SEO is the process of optimizing websites for search engines to obtain organic traffic, high-quality leads, Full Story: readwrite
How to structure people operations to scale SEO success
Want quicker results from your SEO campaigns? Expedite SEO’s business impact with these five steps for efficient people operations. Full Story: Search Engine Land
6 SEO Concepts To Focus On Right Now
Google’s ranking technology is constantly evolving. Stay up to date with these 6 SEO concepts. Full Story: Search Engine Journal
How to avoid decision fatigue in SEO
Decision fatigue lurks in the world of SEO. Full Story: Search Engine Land
How to Write an SEO Friendly Blog Post
Writing optimized blog posts for search engines and for people is a skill. Full Story: JD Supra
Why Do You Need An SEO Audit? A Deep Dive Into Effective Optimization
You’ve built a stunning website, loaded it with compelling content, and eagerly awaited a flood of visitors. Full Story: Harlem World Magazine
MOBILE MARKETING
MMS Messaging 101: More than Just Texting
Mobile marketing is one of the most powerful ways to propel your business to success in the 21st century. Full Story: Business News This Week
What Is Mobile Security? Definition & Best Practices
Mobile security is a component of an overall digital security strategy, Full Story: Forbes
SMS marketing and brands: why more than just your message matters
Getting what you pay for is probably one of the oldest truisms in the world of commerce. Full Story: Mobile Marketing
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage’s role in multisensory customer engagement
Marketing in 2023 is often thought of as an entirely online affair: email lists, targeted ads, influencer brand deals, etc. Full Story: AV Magazine
Four tips to help you choose the right screen media for your operation
With increasing infrastructure developments on the horizon comes a growing demand for raw materials, Full Story: Recycling Product News
EMAIL MARKETING
Dominate the inbox with your free 46-point email marketing checklist
Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist. Full Story: Martech
Email Marketing Myths Debunked
There are a lot of myths around email marketing. Full Story: MarketingProfs
Email Marketing Deliverability Best Practices
Email marketing deliverability is an essential part of having a successful email campaign. Full Story: Security Boulevard
How to Elevate Your Email Marketing Game With Custom Mailchimp Templates
In today’s ever-evolving digital landscape, where information bombards us from all directions, Full Story: Tech Guide
Four Effective Ways To Improve Your Email Open Rate
Are you struggling to get subscribers to open your emails? If so, you’re not alone. Full Story: Forbes
E-COMMERCE
How to Protect Your Business From E-Commerce Fraud
Almost a decade ago, theft at brick-and-mortar stores was common. Full Story: G2
The role of e-commerce analytics in informing business strategy
Learn why it’s imperative brands understand the role analytics play in the success of their e-commerce efforts, Full Story: Retail Customer Experience
4 Go-To Ways To Increase eCommerce Sales
There’s never been a better time to bolster your eCommerce marketing efforts. Full Story: Business Matters
5 Ways to Future Proof your eCommerce Success
The pressure is on eCommerce retailers to meet ever-changing consumer expectations. Full Story: MartechSeries
Why You Need to Optimise Your Ecommerce Product Pages with These Technical SEO Steps
SEO for Ecommerce is big business. Competition is fierce, and standing out is all about Page 1 visibility in Google. Full Story: startup.info
Optimizing the e-commerce payment experience
Merchants and consumers want an easy and secure online payment experience at checkout. Full Story: Digital Commerce 360
PUBLIC RELATIONS
What Is Modern PR, and Why Is It Crucial for Your Brand? Here’s What You Need to Know
Learn why modern PR is so essential for your sales! Full Story: Entrepreneur
3 tips for comms pros creating a clean energy PR strategy
From solar to wind farms, convincing communities of the benefits of these projects takes time and trust. Full Story: PR Daily
Using public relations to boost your SEO
A good PR plan will elevate brand awareness, create a positive brand image, enhance media relations, Full Story: Smart Business
MARKET RESEARCH
Harnessing AI For Market Research: Opportunities And Challenges
In an increasingly dynamic business landscape, leveraging insightful market research is more essential than ever. Full Story: Forbes
It’s Time For Market Research To Evolve
If you read the news—on nearly any subject—then you’ve probably seen references to data from the Pew Research Center, Full Story: Forbes
WEB DEVELOPMENT
The landscape of website building has undergone a radical transformation with the advent of artificial intelligence (AI). Full Story: Unite.Ai
How To Count Website Visitors PHP
Welcome to this guide on how to count website visitors using PHP. Full Story: Robots.Net
Android and iOS App Development with C# and .NET MAUI
Mobile apps have become ubiquitous, with Android and iOS dominating the market. Full Story: Programming insider
When it comes to web development, PHP is a popular and versatile scripting language. Full Story: Robots.Net
A Comprehensive Comparison Between .NET vs. React Native for Application Development
In application development, choosing the proper framework can impact the success and efficiency of your projects. Full Story: TechEngage
MARKETING AUTOMATION
30+ AI Tools For Startups (September 2023)
Workplace creativity, analysis, and decision-making are all being revolutionized by AI. Full Story: Marktechpost
Sales & Marketing Automation Campaigns to Spark Success
Learn how automation campaigns can help your company to get more customers and grow profits. Full Story: CMM
Exploring The Ethical Implications Of AI For Lead Generation
Rapid advancements in artificial intelligence (AI) have transformed numerous industries, including digital marketing. Full Story: Forbes
Should AI attempt absolutely everything?
Just because it can be fun seeing what AI will do with a prompt, it’s not necessarily helping with your marketing. Full Story: Martech
ANALYTICS & BUSINESS INTELLIGENCE
5 Skills All Marketing Analytics and Data Science Pros Need Today
Speed up and slow down. Every marketing analytics and data science professional encounters this seemingly incongruous challenge. Full Story: KD nuggets
The Power Of Business Intelligence—And How To Put It Into Practice
CRMs, Excel spreadsheets, web-based measurement tools and reports of all kinds—now it’s all about data. Full Story: Forbes
BRANDING AND DESIGN
The Evolution of Product Branding in the Age of GPT
Traditional brand identity is transforming into dynamic narratives through GPT and “prompt engineering.” Full Story: Psychology Today
Why You Should Be Thinking About Sonic Branding in 2023
Good branding is all about memory. Full Story: Inc.
Branding on a Budget: 5 Tips for Marketing a New Business on a Tight Budget
A strong brand presence is crucial if you want to find success in a competitive industry. Full Story: Startupguys
What to Do When a Personal Brand Clashes With the Corporate Reputation
How can employees make sure that their own personal brands are not blamed for the reputation crises of their employers? Full Story: Entrepreneur
6 Ways You Can Avoid Blurry Canva Designs
Spent hours on your Canva design only for it to turn out blurry? Try these fixes. Full Story: Make Use Of
VOICE STRATEGIES
Samsung Bixby Gets New Quirky Custom Voice Feature
Samsung Bixby has introduced a new feature that allows users to customize their voice for Bixby. Full Story: Analytics Insight
Can Siri or Alexa help with CPR?
Voice assistants like Google Assistant, Siri and Alexa can help with things like the weather and recipes, but what about CPR? Full Story: CNN
Amazon Alexa features secret prompt which can save you from awkward conversations
It turns out that Amazon’s Alexa can not only set reminders to take your dinner out of the oven and turn on your lights, Full Story: LAD Bible
How to Change the Keyboard Shortcut for Siri on a Mac
You can change Siri’s default keyboard shortcut to whatever key you prefer. We’ll show you how to do it. Full Story: Make Use Of
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