
Building vs. Buying Your Email List
Do you want a quick infusion of email addresses or a homegrown network of devoted consumers? You’ll need to either buy or build an email list. Here are the pros and cons of each. Full Story: Business.com
Email Data Hygiene is Make-or-Break for List Success in 2020
Email widened its lead as the most effective digital channel this year when shoppers switched from in-store shopping to ecommerce and open and click rates ticked up. Full Story: Business 2 Community
The Benefits of Personal Email Marketing
By the numbers…According to a 2015 study, for every $1 spent on email marketing, the average return on investment (ROI) was $38. Full Story: Programming Insider
What Makes the Sales Follow-Up Email Special?
A sales follow-up email is for more than just confirming an order: It’s a powerful sales tool that can turn customers into lifelong supporters. Full Story: Thehour.com
What Makes the Sales Follow-Up Email Special?
Here are six reasons why you shouldn’t skip out on sending follow-up emails. Full Story: Entrepreneur
How Your Email Newsletter Can Generate New Sales
Your email newsletters can yield big results for your sales and engagement. Full Story: Business.com
A Comprehensive Email Marketing Summary
Email marketing is, by definition, the practice of marketing to people via email. A company sends an email marketing campaign to promote products and services to develop relationships with potential clients and customers. Full Story: Business 2 Community
How to use your CRM to create better emails
CRMs and email marketing have overlapping applications, and both of them leverage relevancy for better results. Full Story: Business MattersBusiness Matters
5 Beginner tips to crafting an effective email
Email can be a wonderful communication tool when its used right. You can pound one out in just a few minutes, convey a meaningful and important message, and reach your audience almost instantly, allowing them to start getting things done. Full Story: CalvinAyre.com
Start using video in email marketing with these 7 examples
Most of us begin our day by checking our phones for important emails, or messages that might have popped up overnight. Full Story: Digital Market News