Personalized Email Marketing: 5 Ideas for Using It to Boost Your Retail Business

Email marketing remains highly effective for small businesses. But many brick-and-mortar retailers leave money on the table by not taking advantage of email’s personalization capabilities. Sure, you personalize names and subject lines when you send your emails. But that just scratches the surface of the possibilities this avenue offers. Keep reading to find out how you can use personalized email marketing for maximum results. Full Story: Small Business Trends

Shopify Introduces New Email Marketing Tool

Shopify recently launched Shopify Email, an email marketing tool designed to help entrepreneurs build meaningful relationships with their customers in an increasingly crowded commerce landscape. Full Story: eSellerCafe

Most Useful Tips for Improving Success of Your Email Marketing Campaigns in 2019

When it is performed correctly, email marketing using easy to use CRM is one the most productive ways to reach your audience. In other words, email marketing is a strategy that helps businesses to communicate with potential customers on a personal level. Full Story: Customer Think

Marketplaces Engage Shoppers through Email Marketing

Email marketing is an effective way to drive shoppers to retail sites, and you can tell a lot about a company’s strategy by looking at the content of its marketing emails. Etsy has been hammering the “free shipping” messaging in its emails, even though it acknowledged during its third-quarter earnings call that it’s experiencing relevancy issues as a result of its new (and controversial) search policy. Full Story: Ecommercebytes

Will Chatbots Kill Email Marketing?

With around 3.7 billion active email users across the globe, leveraging emails the right way can definitely help businesses reach new heights of success. In fact, email advertising spending has already reached a whopping 350 million U.S dollars in 2019. So, it wouldn’t be wrong to say that email marketing is one of the main marketing channels. Full Story: Business 2 Community

How to Write an Email Subject Line (+5 Tips)

When it comes to email marketing, subject lines are an introduction to the offer that follows. Because email subject lines are the one single factor that prompts the recipient to either read on, delete the message, or flag it as spam, they can make or break a marketing campaign. Full Story: G2 (blog)

What Is Email Marketing? Definition, Tips, Best Practices, Benefits, and Examples

Given the exceptional ROI of email marketing, it is now essential in B2B and B2C businesses around the world. In this primer, we share email marketing best practices, three examples of effective email marketing strategies, and tips to help you get started. Full Story: MarTech Advisor

Shopify introduces Shopify Email, a new email marketing tool

Shopify has introduced Shopify Email, a new email marketing tool that aims to make email marketing easy for its  “new-to-marketing” merchants or those without any technical or marketing expertise, the company announced today. ITBusiness.ca

Email For Mobile 101: Your Definitive Guide To Small Screen Marketing

According to data from Upland Adestra, some 34.8 per cent of users access their emails on their iPhone. Not only is the iPhone miles ahead of the next ranked channel Gmail (26.2 per cent), but it is still growing, up 1.3 per cent in March 2019. Full Story: B&T

How To Create An Outstanding Email Marketing Campaign: 15 Tips From Communications Experts

Most people don’t click through every email they get. Thanks to bulk management services by major email providers, a large volume of users simply skim through the emails and delete them en masse. Full Story: Forbes