Email Marketing Stats and Trends

While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Take a look at some of these statistics showing just how strong this marketing channel is: Full Story: Business 2 Community

10 Statistics That Prove Businesses Need Email Marketing

If you’re a digital marketer, you might be wondering whether email remains relevant in this day and age. The rise of new digital platforms like chatbots and social media networks has provided marketers like you a diverse range of options on where to put your marketing dollars in. Full Story: TechSpective

Tips for improving your email marketing strategy

Let’s start with an obvious one — the email list. There are several steps you can take to improve the quality of your list. For example, it’s best practice to always seek new ways to grow your list. In addition, set aside time to weed out incorrectly entered email addresses and nonresponsive contacts from your list. You can do this quarterly or twice every year. Also, find ways to stay out of recipients’ spam folders. Full Story: Batesville Herald Tribune

4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out

Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to prepare is now. Full Story: Business 2 Community

4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out

Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to prepare is now. Full Story: Business 2 Community

5 Steps for an Effective Email Marketing Audit

Are you getting maximum utility out of your email marketing efforts? Most likely, the answer is no. Regularly checking up on your conversion rates is one way to confirm that your efforts are working, but in order to obtain a truly big-picture view of how well your emails are performing, implementing a complete email marketing audit is necessary. Full Story: G2 (blog)

Email Marketing for Ecommerce: 11 Tips to Stay Out of the Trash

This is a real-life screenshot of my current inbox. I know, I know it is bad! But here’s the thing: most of these are promotional emails that go right into my “Promotions” tab. Yes, I do open some of them, but only if they are super appealing to me. Full Story: Business 2 Community

Holiday Email Marketing for Ecommerce Industry

Planning your holiday email campaign? Now, is the time to start! Most brands tend to wait for the season to begin before beginning their campaigns, and targeting the customers. However, that strategy fails to accomplish the goals you have so painstakingly drawn for the season. Moreover, you wont be able to get the conversions you have been aiming for with the marketing campaigns delayed. Full Story: Business 2 Community

How to Use Email and Text for Collections Without Getting Burned

If you read part 1 of this two-part blog series you might have found some of our comments surprising. Perhaps you left with more questions than you’d had going in. Or you wonder how in the world communicating compliantly via email and text—consistently, day in and day out—is even possible. Full Story: insideARM.com

How To Leverage CRM To Find High-Paying Clients

Maybe you can attract high-paying clients. But can you keep high-paying clients? To attract high-paying clients, it pays to divide your database into five segments: suspects you hope might become prospects, prospects who know about you that you hope will become clients, past clients that worked with you over a year ago, current clients, and referral sources. Full Story: Forbes