10 Email Marketing Tips to Boost Holiday Sales
Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent. But competition for consumers’ attention in the inbox is fierce year-round, and never more so than over the holidays. Full Story: Search Engine Journal
How to Drive e-Commerce Sales Through an Email Marketing Strategy
If you’ve had an online shop for quite some time or you’re new to setting up your e-commerce shop, you will always want to drive sales as much as you can. While there are many ways you can go about driving sales from PPC, to content marketing, today we’re going to be talking about driving sales through an email marketing strategy. Full Story: Business 2 Community
EMAIL MARKETING
5 Top GIF Email Designs (+Why They Increase Clicks)
In 2019, on average, 99 percent of consumers check their personal emails at least once every day. Not only that, but email sending rates are higher than ever. In fact, there are 293.6 billion emails sent daily. Everyday, we see the same email designs from the same people. Full Story: G2 (blog)
What Junk Folder? Why Marketers Should Direct Mail Millennials
Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are the top focus of marketers across any industry. While most might characterize Millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Full Story: MarTech Series
Optimizing Your Email with Data-Backed Tips
Email is the most popular method for business communication. Sure, we’ve seen messaging platforms like Slack and Skype rise in popularity, and employees are always quick to pull out their phones and send a text, but when it comes to business interactions, email has remained king. Full Story: Business 2 Community
14 of the best email apps to help you achieve inbox zero
Email. Ugh. Just seeing that word can bring a wave of stress upon us like nothing else. It wastes time, clutters both professional and personal lives, and is impossible to organise. Well, almost. Within the past few years, several new email apps have popped up, with the hopes of helping you find some inner zen. Full Story: Pocket-lint.com
Getting the big picture for the future of email
This month I’m going to deviate from my regular series and talk up the new Periodic Table of Email that Marketing Land just released. After being in the email business for 20 years, I can recognize the effort and organization needed to put this grand data visualization together. I give total props to the Marketing Land team for the work and the value it will bring to our industry. Full Story: Marketing Land
7 Email Marketing Designs You Should Watch Out For
Outstanding email marketing designs have long been an integral part of marketing campaigns—like with Amazon, Nintendo, Spotify, Netflix. These companies are known for their emails that we can actually decipher the best email practices with their own campaigns. We all know that directing people to open your emails is not easy. Full Story: Business 2 Community
How to Build an Email Marketing List From Scratch
Email trumps every other channel in terms of conversions and return on investment (ROI). Research shows that for every dollar spent on email campaigns, you get a $44 ROI. In addition, 91% of subscribers are open to receiving promotional emails from brands. Digging deeper into research, you’ll find that you can’t go wrong with an email list if you want to grow your business to new heights and cater to customers. Full Story: Business.com
Email marketing: Understanding the elements of Permission
As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, we consulted with many email experts to determine the essential elements for success in this complex medium. Full Story: MarTech Today
