Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. As we head into the holiday season, which in the world of email marketing starts in September, one of the most important keys to a successful holiday program is the health of one’s email subscriber list. Over the course of any given year there are several factors that can lead to a decrease in your subscriber base. Full Story: Business 2 Community

3 Things to Know Before Cleaning Your Email List

Do you hear a lot of marketers saying that “email is king”? That’s because it really is. According to a 2018 study by Data Marketing & Analytics, 73 percent of consumers said they prefer to receive marketing messages via email. How do you make sure they do receive your emails, though? Full Story: Entrepreneur

The Giant Email Marketing Statistics Guide

The email marketing that was sent first in 1978, yielded a 13 million dollars result in sales, and finally kicked off what has turned out to be one of the most exceptionally used channels for marketing till date. However, looking at its early beginnings, email is not as shiny as some of the new channels like social and messaging, yet it is a successful and effective way to build an owned audience that brings good results. Full Story: VENTS Magazine

The Email Dream Team: How to Staff Up for Email Marketing Success

And although the roster had no shortage of star power, what made it interesting was its strategic design: It was intentionally built to bring complementary skills to the court so that it could adapt to any style of play. Players like Isaiah Thomas and Shaquille O’Neal were left off the roster—not because they weren’t great, but because they weren’t additive. Full Story: MarketingProfs.com

Email Marketing 101: The Foundational Basics

If you’re feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here’s a word of caution: that would be a huge mistake. Statistics don’t lie. 72% percent of the population still prefers to receive brand updates and other types of information via email. So whether you like it or not, email marketing is here to stay. Full Story: Business 2 Community

Eight Ways To Drive Up Your Holiday Email Conversions

The holiday season will soon be here. Are you prepared to get the most out of your seasonal email? Here are eight conversion boosters for holiday email marketing.  Full Story: MediaPost Communications

The engagement gap: Customers say 45% of email marketing messages ‘feels like spam’

Customers don’t want to buy every time they interact with a brand, so digital channels and touchpoints should be used as a constant source of information on regular life, building engagement and ultimately delivering greater brand loyalty leading to sales, according to new research. Full Story: Netimperative

The Next Evolution in Email Marketing: Beyond Personalization

We’re witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people’s preferred way to communicate. And it’s not only older people. Forrester reported (membership required) that consumers between the ages of 12 to 17 are using email more than Snapchat or Facebook. Despite Snapchat’s growth, email adoption is growing much more rapidly. Full Story: CMSWire

Introducing the Periodic Table of Email Optimization and Deliverability

Now, we are continuing and expanding our commitment to marketers with the Periodic Table of Email Optimization and Deliverability – a guide that tells you everything you need to know about sending emails that your subscribers want to receive. Full Story: MarTech Today

6 Customer Retention Ideas for the Holidays

Repeat shoppers are typically worth more to an ecommerce business than three or four first-time buyers. Numerous studies over the past 20 years have shown that even small, incremental improvements in customer retention have a significant impact on profit. Perhaps the most famous of these studies, a Bain & Company and Harvard Business School report from 2000, suggested that a 5-percent increase in customer retention rate could drive a 25-to-95-percent increase in profit. Full Story: Practical Ecommerce