CDP vs. marketing automation: What’s the difference?
Customer data platforms and marketing automation software are tools that help marketers enhance customer experiences, but they are not the same. Full Story: TechTarget
List of Best Marketing Automation Software to Know
According to Invescpro, 63% of marketers will increase their marketing automation by 2020. Full Story: TechFunnel
Why Integration Is Trumping All Marketing Technology Requirements
Marketing technology buyers want their martech to integrate and be user-friendly. Not the most shocking revelation, we know. Full Story: CMSWire
21 lead generation tools to fill the sales funnel
While live events are on hiatus, there are other tools that businesses can use to generate sales leads, such as email tracking, marketing automation and social media. Full Story: TechTarget
5 Things CHROs Should Know About Artificial Intelligence
Artificial Intelligence is becoming sharper and its ability to analyze, predict, and diagnose is improving fast. AI is being adopted in most business areas today. Full Story: BW Businessworld
Using AI to grow your business and create enterprise value
Investing in AI can help a business grow, while generating enterprise value. Full Story: Information Age
Marketing Automation Platform, Springbot Introduces SMS Marketing
Springbot, a marketing automation platform, adds a new messaging channel and personalization opportunity for retailers with the launch of of Short Message Service (SMS) Marketing. Full Story: Martechcube
Tips to leverage artificial intelligence to boost your brand’s marketing strategies
It is a well-established fact that graphics have a higher recall value as compared to any other medium, and a person watching a video is more likely to retain its contents as compared to someone reading the same content in the text. Full Story: Geospatial World
The CDP Myth: Why Marketing Automation Needs Human Judgment
In many ways, technology has transformed advertising. The ability to use data and analytics to inform marketing decisions has had profound effects on the industry. Full Story: Forbes
Eight steps to improve customer engagement through marketing automation
Automating your marketing processes enables you to reduce the time that your team spends on repetitive, low-value tasks; Full Story: Media Update
